Curaduria de contenidos y Preservacion digital
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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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¿Cuáles son las tendencias en Marketing de Contenidos para 2015? — MarketerosLATAM

¿Cuáles son las tendencias en Marketing de Contenidos para 2015? — MarketerosLATAM | Curaduria de contenidos y Preservacion digital | Scoop.it
Te contamos el abc para generar material original y atractivo focalizado en tu audiencia y repasamos las estrategias de contenido más eficientes para tu ne
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What's the right creation vs curation mix for content marketing?

What's the right creation vs curation mix for content marketing? | Curaduria de contenidos y Preservacion digital | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why? They worry that curated content is NOT as effective as original content"


Via Marc Rougier, Guillaume Decugis
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Naomi Assaraf's comment, October 1, 2014 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 2014 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 2014 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under

How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under | Curaduria de contenidos y Preservacion digital | Scoop.it
Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. Continue reading →
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3 Social Media Automation Tools for Marketers | Social Media Examiner

3 Social Media Automation Tools for Marketers | Social Media Examiner | Curaduria de contenidos y Preservacion digital | Scoop.it
Discover 3 social media automation tools to help you be more productive and efficient with the execution of your social media strategy.
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La influencia de los curadores en la estrategia de contenido

La influencia de los curadores en la estrategia de contenido | Curaduria de contenidos y Preservacion digital | Scoop.it
Ser content curator no es igual a tener buen gusto. Partiendo de esta premisa y admitiéndola como buena, considero que, el trabajo del curador es imprescindible.

 

Interesante reflexión sobre el rol del curador de contenidos, si bien lo enfoca como Content Strategist, estratega de contenidos.

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Mauro Hernandez's curator insight, December 16, 2012 9:03 PM

Polemica en torno a la Curación de contenidos, ¿Nueva forma de difusión de contenidos?

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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Curaduria de contenidos y Preservacion digital | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.

 

Here's what she had to say:

 

My Pinboards on Pinterest...

 

Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”

 

The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.

 

**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.

 

****But if you want to be successful, you must curate and share relevant content.

 

Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.

 

Read full article here: [http://bit.ly/xNUU6H]


Via janlgordon
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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest
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Curation Tools That Help You Find Hidden Gems That Nobody Else Is Posting

Rob Diana writes: "The core of my concern is that curators need tools to find those stories that may not be as popular as others.

Otherwise, all news comes from a few select sites that are read by the masses. Obviously, this is not what we want to have happen."

 

He couldn't be more right. 

The rest of his article, dating back to November, offers good insight into what the 1% of former Google Reader was really doing and what they are looking for now that it is gone.

 

Insightful. 8/10

 

Curated and Selected by by Robin Good

 

 

Read the full article: [http://bit.ly/tCbIPj]


Via Robin Good, janlgordon
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janlgordon's comment, December 18, 2011 2:57 PM
Hi Robin,
This is a good one - thanks for sharing this!!
Jan
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Curaduria de contenidos y Preservacion digital | Scoop.it
Time is of the essence when it comes to life, the web and even content marketing. Content should be in the right place at the right time.
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Video Gets Streamed via Cell Networks and a Dose of Metadata Curation | Xconomy

Video Gets Streamed via Cell Networks and a Dose of Metadata Curation | Xconomy | Curaduria de contenidos y Preservacion digital | Scoop.it
Every day, video seems to become more mobile and malleable. Dropping by this week’s Streaming Media East conference in New York gave glimpses of new ways v
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Empresa que transmite en vivo eventos, agrega etiquetas a los videos que permiten interactividad con fines de marketing y publicidad.

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Defining Digital Content Curation - Business 2 Community

Defining Digital Content Curation - Business 2 Community | Curaduria de contenidos y Preservacion digital | Scoop.it
Alejandro Tortolini's insight:

Definiendo Curaduría de Contenidos Digitales.

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100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation | Curaduria de contenidos y Preservacion digital | Scoop.it
If you need ideas for your content marketing campaigns, there are 100 sites listed here that could assist you.
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Lista de 100 herramientas de marketing de contenidos.

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To Pinterest, A Love Letter

To Pinterest, A Love Letter | Curaduria de contenidos y Preservacion digital | Scoop.it

This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.

 

Feel free to follow me on Pinterest at  http://pinterest.com/jangordon/

 

or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media

 

Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.

 

Excerpt:

 

"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.

 

"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?

 

It is.

 

I’ll tell you why I love it and why, as a brand, you should love it too.

 

****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.

 

****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.

 

Last November I spoke at TEDx about how through the Web, weird became profitable.

 

****Weird became something businesses could leverage. To me, that’s where social media is most effective –

 

****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.

 

And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.


**Pinterest works best when brands show customers what’s going on below the surface".

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://outspokenmedia.com/about/lisa-barone/]


Via janlgordon
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janlgordon's comment, January 13, 2012 12:07 AM
maxOz
Thank you for this wonderful post on Pinterest!
maxOz's comment, January 13, 2012 12:12 AM
I love it as well, glad you enjoyed it x Michele
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curaduria de contenidos y Preservacion digital | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


Via Martin Gysler, janlgordon
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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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The Best Tools for Content Curation - Digital Inspiration

The Best Tools for Content Curation - Digital Inspiration | Curaduria de contenidos y Preservacion digital | Scoop.it

The author of this piece is Amit Agarwal is a personal technology columnist and founder of Digital Inspiration, one of the most widely read how-to blogs in the world

 

Good information here........

 

 

Intro:

 

A content curation tool lets you pull videos, images, presentations, tweets, blog posts and other web content into a bundle which you can then easily embed and share on the web.

 

Let’s say your team has just launched a new product at some conference and they have asked you to collate all the conversations and buzz happening around that product on various websites, blogs and social sites.

 

You have to act fast because the stuff that gets shared on the real-time web often gets buried almost as quickly.

 

So how should you go about collecting stuff around the Internet? Should you just save everything that’s being said to your browser bookmarks? Or maybe put all the web clippings in an Excel sheet as that would be easy to share? Or how about capturing screenshot images of the chatter?

 

 

There are umpteen ways to do this but what you should really look at is a dedicated content curation tool that is designed to capture web content with minimal effort.

 

http://www.labnol.org/internet/best-content-curation-tools/20164/


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