Build engaged audiences through publishing by curation.
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Alejandro Tortolini's insight:
Definiendo Curaduría de Contenidos Digitales.
Problem: Continuous Content Flood
Not only that, new technologies
Using content curation is like a like being a library. It is a way to find the very best information on the web for any niche and put it together in a way that is useful for the end user. By providing this type of gathering of information for your reader, you are almost instantly seen as an authoritative source of information. This goes a long way in getting your readers to stay loyal.
Robin Good: Since I get asked over and over to define "content curation" in a few words, I have invested some time in gathering and culling what I deem to be the most appropriate and useful definitions of "content curation" available online.
P.S.: If you are aware of good ones that should fit this collection, please let me know in the comments.
Via Robin Good
I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.
This is a popular trend but it is also problematic because it flies in the face of other marketing considerations …
El autor alude a problemas y errores que se cometen en curaduria de contenidos.
Social Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto.
Aggregation is an amassing of content. Just like little kids who collect rocks, grabbing at every rock and pebble they can find, aggregators find any and all pieces of content that relate to their chosen subject.
Under that provocative title, Justin P Lambert actually does a great favor to Curators by outlining a key point between plagiarism, social sharing and curation.
While blog plagiarism has been as old as blog platforms - Justin shares his own story - he defines the clear line that exists between:
1. blog users who copy/paste entire articles
2. social media users who share randomly without having their "audience’s needs or desires in mind"
3. curators who - he says - "put their audience first"
Curation done right "involves figuring out what your audience wants and needs to know about and then sifting through the overwhelming amount of information out there to hand-pick specific items that you know they will benefit from." This is a pretty good definition of Curation in my opinion and one of its direct consequences is that Curation works better in a topic-centric model.
Defining a topic and making your editorial line clear is a great first step to develop an audience with their interests in mind.
Via Guillaume Decugis