Problem: Continuous Content Flood
“Every two days now we create as much information as we did from the dawn of civilization up until 2003.” – Eric Schmidt, Former CEO, Google
Does that come as a surprise? If, like me, you’re an “infomaniac,” I suspect not. We are under a constant barrage of information coming from all quarters; most of it from social networks. For example:
72 hours of video are uploaded to YouTube every minute
340 million tweets are broadcast every day
25 billion pieces of content are created on Facebook every month
Factor in the amount of content being routed through LinkedIn, Google+, Pinterest, Tumblr and other networks (and let’s not forget email), and if you’re attempting to keep up with even a smidgen of that, you’ve still got a real mess on your hands.
People employ a number of tactics to make this barrage of information more manageable. We use everything from RSS feed readers, Twitter lists and hashtags, social bookmarking applications, Google+ Circles and LinkedIn Today category segmentation to more sophisticated approaches such as the use of social listening tools like Radian6, SM2, Trackur and Bottlenose.
Not only that, new technologies