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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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Curating People is As Important as Curating Content - Here's Why

Curating People is As Important as Curating Content - Here's Why | Curaduria de contenidos y Preservacion digital | Scoop.it

I curated and posted this a few months ago but feel it's relevant and timely today. (What brought this to mind was another important article written by Axel Schultze, which I have commented on below.

 

Here's what I said about Gideon Rosenblatt's post.

 

This is one of those gems that I love to share. It was written by Gideon Rosenblatt in response to an earlier article written by Eli Pariser, "The Filter Bubble", which is about the way algorithms (based on our personal searches) affect the results that are returned to us, as a result, we're not seeing the whole picture.

 

"Computer algorithms aren't the only thing contributing to the 'Internet Filter Bubble."

 

**In the world of the information networker, curating content is only half the game. The other half is curating the curators.

 

**In that power to choose our connections, rests our ultimate power to reshape our information filter bubbles and radically improve our perception of reality.

 

**Who we choose to connect with in our social networks deeply affects our ability to see a diversity of information.  

 

My takeaway from this is that whereas technology may restrict the results returned to us by search engines, the other, and perhaps more important half of the equation is controlled by us!  It is well documented that we are more likely to influenced by our circle of friends and associates than by anything else that we may find (or that may find us!). 

 

By effectively curating our circles of influence, we increase the value of this ever important means of discovery and therefore of our entire online experience. 

 

**This in turn can make us far more effective and informative consumers as well as curators, when we widen our own circles.

 

Great article by Axel Schultze CEO of xee.me

 

"Why SEO will Be Gone in 5 to 10 Years" as he talks about "Relationships and Recommendations Soon More Valuable Than SEO" (Robin Good)

 

Jan Gordon: "Here's what caught my attention:

 

Axel: As long as people search for a product not knowing their name or a technology, not knowing its source or a solution not knowing who is a potential supplier SEO is an important part of the marketing mix...

 

However, this is slowly and steadily changing.

 

**Today 60 – 80% of the so called educated purchase decision is based on recommendations by trusted individuals or groups that have no or no significant interest in the sale but helpful and experienced people using or knowing the product or service in need.

 

And the number of recommendation based purchases is steadily growing. I'm sure it will hit the 80 – 90% range in the next 5 to 10 years.

 

Now – what does that mean to SEO?

 

Why should a business invest in search engine optimization if most of the purchase decisions are based on recommendations?

 

Wouldn't it be smarter to invest into the "recommendation chain" instead in SEO?

 

Wouldn't it be more effective and successful to make sure people recommend a product than hoping to come up higher in the list of search results?"

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read the full article: http://bit.ly/AxRrEr

 

Via janlgordon

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Image by Istockphoto  from an article by Social Media Examiner

 

Read the full article: [http://bit.ly/AxRrEr]


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janlgordon's comment, March 15, 2012 8:05 PM
Gideon.Rosenblatt
You made my day! I always love reading and curating your articles this was definitely no exception. Thank you for always raising the bar and making us pay attention to what's really important.
janlgordon's comment, June 17, 2012 3:53 PM
Thank you for this Robin, it's greatly appreciated. It's exciting to watch and be a part of all this change, I'm sure you agree:-)
Robin Good's comment, June 18, 2012 2:28 AM
Yes Jan... I don't know exactly what you are referring to, but this the only sure thing we have today: this is time of fast and continuous change... so I am certainly enjoying the ride.

On another note: I would humbly suggest to consider posting shorter stories, especially when you are also pointing to the original, as what I am looking for from you, is not a rehash of what's in the article - outside of a 1-3 para excerpt - but the reasons why you are recommending it. You are already doing both, but it is overwhelming for me. Too much stuff, and I haven't even seen the original yet.

I would also gently mute some of the visual noise you create by heavily formatting with asterisks, bolds and big font sizes. In my case that doesn't help much. It actually hinders my ability to rapidly scan and check whether you have something good there.

I suggest to limit greatly the formatting options you use and to highlight only what is really relevant, because when too many things are highlighted, bolded, asterisked, none has any more an effect on me. It's like a crowd screaming: who do you help? :-)
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Understanding Online Content Curation

Understanding Online Content Curation | Curaduria de contenidos y Preservacion digital | Scoop.it
Understand what online content curation is and how curated content fits into your overall marketing campaign, the Do’s and Don’ts of content curation.

 

Like fashion, Internet Marketing as SEO promotional techniques are often recycled and “re-launched” as something new and exciting.
In the fast moving world of Internet Marketing , where media, platforms and “Hot Sites” change and evolve at a rapid pace it is important for you to understand how online content curation fits into your overall marketing campaign.

 

Chances are you are already curating content online in some form without even being aware of it. So what is a curator and what is content curation? A curator is anyone who actively manages a collection. The curator seeks the best examples of relevant things to add to the collection and gets rid of anything that doesn’t fit.

 

Online Content Curation – The Concept...


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Best Thinkers Series: Is Curation the New Journalism?

If you're serious about content curation or just want to know more about it, you shouldn't miss this.......

 

An exclusive, live webinar from Social Media Today

 

October 4th at 12pm EST / 9am PST

 

Where journalists used to be the trusted agents for reporting on the ground and fact-checking stories before publication, every Web user is now a potential journalist.

 

And as the deluge of user-generated information gathers strength, finding out what's important to people in their private and working lives becomes more and more challenging. How to sort between truth, half truth and falsehood?

 

Technical filtering can't (yet) match human capacity to discriminate between useful content and garbage. This is the increasingly vital role of the online curator. The discussion will examine to what extent curation is becoming integral to journalism, and whether bloggers and tweeters can adequately play the the reporting role of journalists.

 

We'll cover the following questions, as well as your own:

 

What's the difference between curation and journalism? How does factchecking work in the blogosphere? What are emerging best practices for online curators?

 

Can the hive mind of the Internet match the formal editorial structure of a traditional news organization when it comes to producing accurate reporting and analysis of current events?

 

Maggie Fox will host the webinar, her wonderful guests are Steve Rosenbaum and Tom Foremeski. (Bios on the article)

 

http://socialmediatoday.com/is-curation-the-new-journalism?reference=smt_twitter


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Snip.it New Curation Tool Could Be A Fierce Competitor To Delicious

About the Author: Drew Olanoff is The Next Web's West Coast Editor.

 

Intro:

 

With all of the information out on the web that you share everyday, curation is becoming a hot space. ReadWriteWeb reports on a new service founded by former TellMe senior engineer Ramy Adeeb.

 

Just because this is a hot space, doesn’t mean it’s not overcrowded though. We’ve reported on quite a few services like this, but Snip.it might take the lead in pure design and experience. It’s beautifully done.

 

Snip.it, first of all, is a great name for the service.

 

Here's what caught my attention:

 

The idea of “snipping” parts of the web to save for yourself or to share with a group of people is something even my Mom can understand. As I’ve mentioned,

 

**making sure a service is something not just geeks will get is the key to something sustainable.

 

http://tnw.co/oxnKVl

 


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What is Content Curation?

What is Content Curation? | Curaduria de contenidos y Preservacion digital | Scoop.it
I selected this piece by Dino Joannides for Lingospot because it tackles a much asked and frequently tackled answered of "What is Curation?" in the most appropriate manner possible. That is to say, he answers the question with an excellent example of curation, complete with multiple links to articles that prove his points.

 

Some points that caught my attention:

 

**Content curation means different things to a variety of stakeholders, be they journalists, editors, bloggers, business executives or marketers.

 

**Fred Wilson the Venture Capitalist and blogger sees curation as an essential element in today's media landscape as indicated by one of his posts here

.

**Some argue that curation could actually save media.

 

**Others have argued that there is a new type of curation that is in effect the New Search.

 

**Most people inadvertently already act as curators whenever they decide to post a link or video to their social networks to show their friends they have found great or topical content.

 

He closes by suggesting traditional editors make decisions based only upon content that was produced internally, whereas the newer Curation mixes this with external content. The determination of what is given prominence remains the same.

 

The difference is that now, this role is undertaken by professional journalists, content marketers, bloggers" or in reality, anyone that publishes online".

 

What do you think?

 

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

 

Read full article: [http://bit.ly/w81bwP]


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Robin Good's comment, January 20, 2012 12:49 PM
Thank you Jan, excellent work, as always.
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The Best Tools for Content Curation - Digital Inspiration

The Best Tools for Content Curation - Digital Inspiration | Curaduria de contenidos y Preservacion digital | Scoop.it

The author of this piece is Amit Agarwal is a personal technology columnist and founder of Digital Inspiration, one of the most widely read how-to blogs in the world

 

Good information here........

 

 

Intro:

 

A content curation tool lets you pull videos, images, presentations, tweets, blog posts and other web content into a bundle which you can then easily embed and share on the web.

 

Let’s say your team has just launched a new product at some conference and they have asked you to collate all the conversations and buzz happening around that product on various websites, blogs and social sites.

 

You have to act fast because the stuff that gets shared on the real-time web often gets buried almost as quickly.

 

So how should you go about collecting stuff around the Internet? Should you just save everything that’s being said to your browser bookmarks? Or maybe put all the web clippings in an Excel sheet as that would be easy to share? Or how about capturing screenshot images of the chatter?

 

 

There are umpteen ways to do this but what you should really look at is a dedicated content curation tool that is designed to capture web content with minimal effort.

 

http://www.labnol.org/internet/best-content-curation-tools/20164/


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Thoora: The Intersection of Aggregation, Search & Curation

Thoora: The Intersection of Aggregation, Search & Curation | Curaduria de contenidos y Preservacion digital | Scoop.it

This is a great tool for curators!

 

Intro:

 

"With a Web full of stuff, discovery is a hard problem. Search engines were the first tools on the scene, but their rankings still have a hard time identifying relevance the same way a human user would."

 

Excerpt:

 

Digging For Content

 

Thoora was founded in 2008, and it originally launched as a real-time news aggregator, which we covered back in 2009. But this new iteration is about much more than scanning the news.

 

This is a toolkit for users to explore and research topics, and it learns more about them as its users sort out what matters to them. It is a social tool - users can share topics, and the Thoora site features highlights - but the purpose of the tool is to turn up the most relevant content on the topic, no matter how deeply it's buried in the Web.

 

"We like to say that we're at the intersection of aggregation, curation and search," says Carrie Shaw, head of product at Thoora. As far as users are concerned, that's a good description, but the real value of Thoora comes from the learning algorithms at work behind the scenes. As users create topics, discover content and clean up the results, the Thoora engine gets better at recommendations.

 

http://www.readwriteweb.com/archives/thoora.php


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