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Excerpted from review article by Mashable:
"When you hear a new band and you want to know more about them, the first place you go is probably Google. But searching for them yields a glut of disconnected information. You want to hear their music. You want to see if they use social media.
Maybe you want to see them on tour or actually buy something to support them. And you never know if you’re going to find that all in one place.
Official band websites are often lacking, and fail to link between different platforms. You need a hub — something that connects things like Twitter, Bandcamp, and Soundcloud in on place. You specifically don’t want to have to conduct multiple Google searches just to find out if this band even uses those services.
The solution is Artists.MTV. The new platform offers artists the opportunity to claim their page, or in the case of independent or emerging bands to create their own. From there, they are offered customization options, including the ability to create a Facebook Timeline-like cover photo.
Perhaps most impressive is that Artists.MTV is more than just an opportunity for bands to play in MTV’s sandbox.
But if a band has never had any MTV exposure, it can still sign up and populate its page with its own content. This is an important development for MTV.
Down the line, there are various opportunities for artists to make money off their page, which is huge. While anyone will have the opportunity to promote their music via iTunes, Bandcamp, or any other vendor of their choosing, there will also be an ad revenue share for artists once the platform exits its beta period...."
Read full article here:
Check out Artists.MTV here: http://www.mtv.com/artists/
Are you an artist? Request an invitation to private beta here:
Via Giuseppe Mauriello
Recomendacion humana de contenidos le gana a los buscadores:
"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.
“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.
Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:
- whether because your audience will find you first on social networks
- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).
The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.
Via Guillaume Decugis
Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review.
"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.
The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."
(Source: NYTimes Blogs)
FindTheBest specializes in bringing together data-driven comparisons of products and services ranging from web conferencig tools to colleges, law schools, cars or jet skis, created by collecting this information not only from public databases, manufacturer websites and expert sources, including individual contributors, by manually reviewing and checking all content before publishing it.
My comment: the more the "curation" of this comparison data will be "endorsed" by true reputable, industry-independent experts, willing to place their face and name on them, the more value this type of resource will gain. And this synergy could prove to be beneficial to both parties involved.
Try it out: http://www.findthebest.com/
Via Robin Good