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Content curation for SEO — from professional purposes to personal passions

Content curation for SEO — from professional purposes to personal passions | Curaduria de contenidos y Preservacion digital | Scoop.it
Editor's Note: We've always held that content curation (with added insight and value) is great for SEO. The below infographic (courtesy of TechMagnate and Beth Kanter) lays out some of the benefits of content curation.
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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Curaduria de contenidos y Preservacion digital | Scoop.it
Over 50 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | Curaduria de contenidos y Preservacion digital | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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Visualizing the Emotions of American Television News | GDELT Official Blog

Visualizing the Emotions of American Television News | GDELT Official Blog | Curaduria de contenidos y Preservacion digital | Scoop.it
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International Journal of Digital Curation

The International Journal of Digital Curation (IJDC) is published four times a year and carries papers, articles and news items on curation of digital objects and related issues.
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Moving the Dial with Curated Content

Moving the Dial with Curated Content | Curaduria de contenidos y Preservacion digital | Scoop.it

"Learn how to increase your brand's web rankings with curated content".

By Tyler Shears, in Searchenginejournal.com


Via Marc Rougier
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Marc Rougier's curator insight, October 6, 3:53 AM

Great post from Tyler Shears who reminds the extremely important, often discussed and much evolving relation between SEO and Curated Content (and how the latter contributes to the former).


Tyler also highlights the main motivations, rules and benefits of content curation beyond SEO:


  1. Establish Authority With Your Audience
  2. Build Meaningful Relationship
  3. Increase Your Relevance
  4. Keep Content Fresh
  5. Add Your Own Thoughts
  6. Stay Informed
  7. Create a One-Stop Content Shop


We at Scoop.it totally subscribe to this list.


The Number 5 ("add your own thoughts") has been an uphill battle for some time, since adding your own thoughts is time consuming; initially, some people had thought or expected that Curation would be automated. It's not. Curating a piece of content is less expensive (time consuming) than creating an equivalent time, and therefore adding curation to a content strategy yields measurable ROI: but Content curation does require skill and time: time to search and, as explained here, time to enrich. Glad Tyler points this out.


I'm also particularly interested by number 7 ("one-stop shop"). We in Scoop.it have been advocating this notion of content hub too. Most people use content curation to feed their presence and audience on existing media (Twitter, Facebook, blog, etc). This is indeed an important value of Content curation. However, keeping your themed, curated content in an dedicated content hub is also very important, for a number of reasons, including:


  • what happens on Social media is perishable; your content hub is time-proof
  • what happens on Social media is not seachable; your content hub is searchable
  • your presence on Social media is often "multi-topic" (you may post on a variety of subjects); your content hub can be focused and organized per topic, depending on what you want to be recognized - and found - for.
That's, for that matter, is why Scoop.it is organized around customizable, searchable content hubs (which we call "topics").
eddy woj's curator insight, October 7, 4:36 AM

De bons conseils sur le partage de l'information. N'oubliez pas d'apporter votre point de vue, c'est un bon moyen pour transmettre vos messages, intéresser de nouveaux lecteurs et peut-être des futurs clients.

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Feedly Unveils Collection Sharing, Public Aliases and Profiles

Feedly Unveils Collection Sharing, Public Aliases and Profiles | Curaduria de contenidos y Preservacion digital | Scoop.it
Content curation platform and RSS aggregator Feedly has today launched a range of new features aimed at making it a more collaborative reading platform. Announced on stage at the Evernote conference, today’s... Keep reading →
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax…

Via Kim Flintoff, Marta Torán, Alejandro Tortolini
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Marta Torán's curator insight, September 19, 2:26 PM

Los principios de la curación de contenidos. Soy fan! 

Linda L. Rosario's curator insight, September 20, 6:08 PM

Curación de contenidos, paso a paso

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Collector or Curator? Becoming a Social Connoisseur

Collector or Curator? Becoming a Social Connoisseur | Curaduria de contenidos y Preservacion digital | Scoop.it
It used to be that you were a wine or art collector to be considered a connoisseur. These curators of their personal taste and beauty would search for pieces that fit a collection they would be proud
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Here’s what’s happening in the content industry now

Here’s what’s happening in the content industry now | Curaduria de contenidos y Preservacion digital | Scoop.it
Content curators and ad-blocker apps are drying up revenue streams of traditional media outlets. Dearth of good writers …
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Welcome to the era of big, bad open information. Context needed.

Welcome to the era of big, bad open information. Context needed. | Curaduria de contenidos y Preservacion digital | Scoop.it
Connected devices can generate gobs of data, but if we’re going to open it up we’re also going to the need the context that will make it meaningful.
Alejandro Tortolini's insight:

Sobre el fenómeno del "Big Data" y la necesidad de dar contexto a la enorme cantidad de datos que nos rodea.

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Building Content Knowledge: Collaborate and Curate

Building Content Knowledge: Collaborate and Curate | Curaduria de contenidos y Preservacion digital | Scoop.it
Mark Engstrom. 8th grade Geography teacher and Assistant Principal at Graded- The American School of São Paulo, has redesigned his entire course. Students move through the modules of this blended l...

Via catspyjamasnz, Vladimir Kukharenko, juandoming
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Deborah Welsh's curator insight, May 28, 6:16 AM

Practical example of blended learning. 

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Beyond Analytics: The best SEO Tools for Content Marketers

Beyond Analytics: The best SEO Tools for Content Marketers | Curaduria de contenidos y Preservacion digital | Scoop.it
"We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials."


SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content".

This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we're not surprised to see content-focused tools in... Continue reading →
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5 Essential Steps in Your Path to Creating Quality Content

5 Essential Steps in Your Path to Creating Quality Content | Curaduria de contenidos y Preservacion digital | Scoop.it
Quality content should be the Crown Jewel of your Marketing Strategy, but a diamond needs a lot of cutting and polishing before it is worth...
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New York Times Madison

New York Times Madison | Curaduria de contenidos y Preservacion digital | Scoop.it
Explore and help preserve vintage New York Times ads.
Alejandro Tortolini's insight:

Madison, proyecto de preservación de noticias en papel del New York Times.

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Analysis: Can 'The Curators' solve Steam's discoverability issues?

Analysis: Can 'The Curators' solve Steam's discoverability issues? | Curaduria de contenidos y Preservacion digital | Scoop.it
Everyone has an opinion on how to "fix" Steam. This week, Valve launched Steam Discovery, whereby you now you put your wallet into the hands of "The Curators."
Alejandro Tortolini's insight:

Interesante: ¿pueden los curadores de contenido ayudar al problema de descubrir videojuegos que tiene la plataforma Steam?

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Digital Preservation, Digital Curation, Digital Stewardship: What’s in (Some) Names? | The Signal: Digital Preservation

Digital Preservation, Digital Curation, Digital Stewardship: What’s in (Some) Names? | The Signal: Digital Preservation | Curaduria de contenidos y Preservacion digital | Scoop.it
Digital Preservation, Digital Curation, Digital Stewardship: What’s in (Some) Names?. A blog post at "The Signal: Digital Preservation" on 2011-08-23.
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30 Most Important Tools for Content Discovery, Curation and Marketing

30 Most Important Tools for Content Discovery, Curation and Marketing | Curaduria de contenidos y Preservacion digital | Scoop.it

Kickstarting  your content marketing efforts can be an uphill battle if you don’t have the right tools in place to get the job done.

 

These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and audience.


Via Ally Greer
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Nicoletta Gay's curator insight, September 24, 1:26 PM

In the age of content noise, curation is the best way to separate good content from epic ones. 

IanHarm's curator insight, September 25, 4:02 AM

Some great tools, I'm already using a few of them.

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What's the right creation vs curation mix for content marketing?

What's the right creation vs curation mix for content marketing? | Curaduria de contenidos y Preservacion digital | Scoop.it

"Should I create original content or curate content from others?

Many content marketers don’t EVEN consider this question.

Why? They worry that curated content is NOT as effective as original content"


Via Marc Rougier, Guillaume Decugis
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Naomi Assaraf's comment, October 1, 12:24 PM
It think it's a healthy balance of about 80% curated vs 20% created content. Clearly, curated content makes up for much larger real estate on your social assets; but once you've attracted your audience, they need to know there's an engaging brain behind all that content curation. And that's precisely where the 20% of created content space plays an important role: letting your audience get to know your voice so that you can give them a chance to love you enough to keep them coming back for more.
Guillaume Decugis's comment, October 1, 9:37 PM
Great point @Naomi Assaraf - "Cover what you do best and link to the rest" said Jeff Jarvis.
eddy woj's comment, October 2, 4:56 AM
Partager le contenu des autres est le meilleur moyen de diffuser la connaissance et le savoir. Apporter son point de vue avec un contenu personnalisé c'est communiquer sur sa propre expertise.
Mon conseil est de communiquer vos idées en vidéo car vous pourrez rassembler une véritable communauté. Notre cerveau préfère le visuel au texte, et pour attirer l'attention il n'y a rien de mieux que l'image, le son de votre voix, votre sourire.
Pensez à stimuler l'émotion dans l'inconscient de vos lecteurs... N'oublions pas que nous sommes des Humains, nous cherchons toujours l'échange avec des Humains qui nous ressemblent, et qui partagent nos idées !
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The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham, an excerpt

The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham, an excerpt | Curaduria de contenidos y Preservacion digital | Scoop.it
An excerpt from The Economics of Attention: Style and Substance in the Age of Information by Richard A. Lanham. Also available on web site: online catalogs, secure online ordering, excerpts from new books. Sign up for email notification of new releases in your field.
Alejandro Tortolini's insight:

Richard Lanham sobre la economía de la atención.

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“Through the looking glass: envisioning new library technologies” Archiving the Web: Library Hi Tech News: Vol 31, No 7

“Through the looking glass: envisioning new library technologies” Archiving the Web: Library Hi Tech News: Vol 31, No 7 | Curaduria de contenidos y Preservacion digital | Scoop.it
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5 Great Android Apps For Curing Boredom With Curated Videos

5 Great Android Apps For Curing Boredom With Curated Videos | Curaduria de contenidos y Preservacion digital | Scoop.it
Whether you have a few minutes or more than an hour to kill, there is no denying the entertaining value of online videos. They can be anything from educati... by Rita El Khoury in Applications, Roundups, Videos
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Milq Wants to Help You Organize the Internet

Milq Wants to Help You Organize the Internet | Curaduria de contenidos y Preservacion digital | Scoop.it
Milq seeks to sort through the immense quantity of media on the web by harnessing the collective knowledge of its users.
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News Republic 4.0: la personalización como arma para combatir la infoxicación

Click here to edit the title

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Samsung Acquires Video Curator Startup Shelby.tv

Samsung Acquires Video Curator Startup Shelby.tv | Curaduria de contenidos y Preservacion digital | Scoop.it
Samsung is getting into the curated video space with news that it has acquired social-video startup Shelby.TV. The TNW2012 Startup Rally winner posted a bl
Alejandro Tortolini's insight:

Samsung se mete en la curación de contenido audiovisual al adquirir Shelby.tv

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