Por qué la Curaduría de contenidos no reemplaza a la Creación de contenidos:
This is an interesting piece highlighting the dangers of relying solely on Content Curation and giving up Content Creation for Content Marketers.
As I told him in the comments, I disagree with Frank Dale's title though (which doesn't reflect his conclusion but I also like provocative headlines ;-) that content curation is usually bad. It is usually good but usually not enough. For the following reasons:
1. Curation is often a good starting point. Content Marketing takes time and the ROI is not instantaneous and can be slow to measure. Content Curation helps you get started more easily, particularly if you're a SMB.
2. Content Curation helps you identify where you should invest in Content Marketing creation: spotting these messages that will set you apart, these areas that not many people cover.
3. Content Curation is also an expression means: don't stop at sharing links on Twitter but use the full opportunities given by content curation platforms like Scoop.it (and others like Storify for instance) to add your point of view. That is a form of creation which, we've found, is much more accessible than full-blown content creation and that nicely completes it.
As a matter of fact, I will actually curate this great piece myself. Before I move on to uploading my latestcreated presentation on SlideShare...
Via Guillaume Decugis