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Five Big Problems with Content Curation | Social Media Today

Five Big Problems with Content Curation | Social Media Today | Curaduria de contenidos - Content curation | Scoop.it
I recently attended a conference where a major financial institution proudly displayed its new automated content curation system. Basically, their answer to the content marketing dilemma every company is facing is to use an outside company to skim off the best financial-services content around the web and present it on their site as a value-added customer service.

On the surface, this seems like a very elegant solution. I mean, why spend the time and money to create original content when you can curate unlimited content from the web and present it as your own customer portal? An intoxicating idea.

This is a popular trend but it is also problematic because it flies in the face of other marketing considerations …

 

El autor alude a problemas y errores que se cometen en curaduria de contenidos.

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Human-Curated Search and Data-Driven Comparisons: FindTheBest

Human-Curated Search and Data-Driven Comparisons: FindTheBest | Curaduria de contenidos - Content curation | Scoop.it

Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review. 

 

"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.

 

The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."

(Source: NYTimes Blogs)

 

FindTheBest specializes in bringing together data-driven comparisons of products and services ranging from web conferencig tools to colleges, law schools, cars or jet skis, created by collecting this information not only from public databases, manufacturer websites and expert sources, including individual contributors, by manually reviewing and checking all content before publishing it.

 

My comment: the more the "curation" of this comparison data will be "endorsed" by true reputable, industry-independent experts, willing to place their face and name on them, the more value this type of resource will gain. And this synergy could prove to be beneficial to both parties involved.

Try it out: http://www.findthebest.com/

 

 

 


Via Robin Good
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