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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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New year message: Apple, Samsung and Sony will battle in your living room

New year message: Apple, Samsung and Sony will battle in your living room | Curaduria de contenidos y Preservacion digital | Scoop.it
Multimedia living room market is expected to cross $1 trillion by 2017
Alejandro Tortolini's insight:

La batalla de las empresas se dará en el living: empresas preven que la tendencia en el consumo de contenidos audiovisuales será abundancia, personalización, agregación, comunidad y compromiso.

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Insights Into the Hot Trend of Social Media Content Curation

Insights Into the Hot Trend of Social Media Content Curation | Curaduria de contenidos y Preservacion digital | Scoop.it

In the guest post published by Jeff Bullas' blog, Intervistato.com's Maria Petrescu interviews Scoop.it's co-founder Marc Rougier after giving her own insights on why curation is a much needed trend.

 

"Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon. Also important is delivering and sharing that content on your social media networks." she writes.

 

She comes back with Marc on the background behind Scoop.it: "The founders were literally in love with social media, but had no time to produce content. They had already been working on another platform, where they published content organized in topics. People loved it, but after a while they felt the growing need of getting content that was more specific, based on their single interests."

 

Plus other interesting insights and a video of the interview. Check it out! 


Via Giuseppe Mauriello, Guillaume Decugis, Elizabeth Dill, Jimun Gimm
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Trends: Be Discovered in 2013 via Content Curation and the Interest Graph

Trends: Be Discovered in 2013 via Content Curation and the Interest Graph | Curaduria de contenidos y Preservacion digital | Scoop.it
This upcoming year is going to be the year of content. You've found it, you know about it; why not be discovered by it? Curation is in for 2013 - don't be left out.
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We Need Social Producers: Catalysts for Conversations, Info & ROI

We Need Social Producers: Catalysts for Conversations, Info & ROI | Curaduria de contenidos y Preservacion digital | Scoop.it

This wonderful piece was written by Brian Solis and as always, he captured the essence of what's needed to move your content to the next level, where your audience becomes an active participant. This is where relationships and communities are built, brand advocates, word of mouth and commerce follows if this is done right.

 

Here's what caught my attention:

 

Social Producers are the new storytellers

 

**To thrive in social, mobile and new media in general, we need much more than content producers, we need a new breed of designers that grasp the elements of online sharing and have mastered the ART of social media

 

**They know how to  trigger desirable (and social) actions, reactions and transactions

 

**A new genre of social producers are taking aim at developing content strategies that are not only consumable, they're shareable, actionable and act as catalysts or sparks for relevant conversations.

 

**These social producers are in fact masters of their domains and understand the culture and the laws of information commerce within each

 

The difference between Social Producers and traditional content creators is they begin with social outcomes

 

**they understand the relationship between cause and effect and they bake-in conversation starters related to an integrated and business-focused strategy

 

**Social producers think about the overall experience and the effect where a social object is at the center of the dialogue and interaction they envision....within each network

 

**The overall story and outcome defines the nature of the social object.

 

Takeaway

 

**Beyond shareability, the social producers also think about resonance. Conversations on social networks move quickly.

 

**What was trending an hour ago gives way to  the next social object that captures everyone's attention until that too is replaced by the next shiny object and so on.

 

**Resonance is a technique that allows a social object to enjoy a greater lifespan and continue to swim upstream while other content strategies wash away in real-time.

 

**As you think about your content strategy for social networks, do so from the perspective of a social producer.

 

**While the social effect is certainly a goal, the social effect is also the result of social design.

 

**In the end, people are going to talk, so give them something to talk about!

 

Curated by Jan Gordon covering, "Curation, Social Business and Beyond"

 

Read full article here: [http://bit.ly/Qvxa6J]


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janlgordon's comment, September 25, 2012 8:10 AM
Marty, I loved your insights and comments, right on the money - this is indeed one of those articles that ignites that spark in me and I can see in you as well - taking static content and moving it to the next level. Thank you for your kind words and wisdom as well.
Martin (Marty) Smith's comment, September 25, 2012 9:05 AM
Thanks Jan. I think your notes are more valuable than the article and this is NOT the first time that has been true :). Certainly the article by itself isn't as powerful as article + your note, so the very definition of the benefit of content curation - content becomes more valuable with each touch :). M
Josette Williams's comment, October 1, 2012 1:14 PM
Really happy you like this article Gust.