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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Curaduria de contenidos y Preservacion digital | Scoop.it

I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......

 

Intro:

 

As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.

 

Excerpt:

 

**We demand that  relevant information comes faster, becomes more acurate and matches our tastes and interests.

 

**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.

 

With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...

 

Here are the highlights from this article:

 

** Where is Social Search headed?

 

**The development of Mobile search

 

**Web & Mobile analytics tools

 

** Social & Mobile SEO Practices

 

**Oopinion & Analysis

 

**Infographics Sources

 

Here's what caught my attention:

 

**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.

 

**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.

 

**9 our of 10 mobile searches lead to action, over half leading to purchase

 

Create mobile-friendly content

 

**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on m.domain.com subdomaion or /m subfolder.

 

**State of Search explains why good content strategy is crucial for social search

 

**eConsultancy lists four major reasons why mobile search is different to traditional search

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See full article here: [http://bit.ly/PiXXQO]


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Rescooped by Alejandro Tortolini from Curation, Social Business and Beyond
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How to Share Content More Efficiently by Integrating Google Reader and Buffer

How to Share Content More Efficiently by Integrating Google Reader and Buffer | Curaduria de contenidos y Preservacion digital | Scoop.it

This piece is from Martin Geysler's collection - Social Media What We Think About it.

 

Excerpt:

 

If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.

 

 

One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.

 

Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.

 

**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.

 

**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.

 

Before getting started there is one important caveat I need to mention.

 

**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.

 

**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.

 

Read more: http://www.socialmediaexplorer.com/social-media-marketing/buffer-and-google-reader/


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Beth Kanter's comment, January 23, 2012 3:53 PM
I saw an article like this from Christopher Penn over the summer, he uses his iPad and flipboard to do this. I'm using buffer and find one of my best Twitter tools - if I can discipline my self to use it. The Chrome plugin helps a lot. But one of the things I've noticed is that I don't systemmatically read blogs as much as I did a few years back. Now, I look for particular Twitter lists, honed keywords, and specific sources. I need to get my discipline back around this ...
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Pinterest: A Tool to Curate Relevant Visual Content for Your Audience

Pinterest: A Tool to Curate Relevant Visual Content for Your Audience | Curaduria de contenidos y Preservacion digital | Scoop.it

This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.

 

Here's what she had to say:

 

My Pinboards on Pinterest...

 

Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”

 

The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.

 

**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.

 

****But if you want to be successful, you must curate and share relevant content.

 

Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.

 

Read full article here: [http://bit.ly/xNUU6H]


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Beth Kanter's comment, January 21, 2012 1:11 PM
Thanks so much for curating this post also published on Social Media Today. The original on my blog: http://www.bethkanter.org/pinterest/ got the most retweets - probably because of the wide interest. I noticed you were curating a separate pinterest collection too. I put together small curated collection of resources about Pinterest for Nonprofits as I will be teaching it in workshops this year in the Middle East - http://socialmedia-strategy.wikispaces.com/Pininterest