Curaduria de contenidos y Preservacion digital
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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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103 Feeds You Should Be Following For All Things Science, Culture, and Design

103 Feeds You Should Be Following For All Things Science, Culture, and Design | Curaduria de contenidos y Preservacion digital | Scoop.it
All the essential social media, blogs, and websites you need to understand the world now.
Alejandro Tortolini's insight:

Recomendaciones de contenido de ciencia, tecnología y otros temas, por la revista Wired.

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26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner

26 Ways to Create Social Media Engagement With Content Marketing | Social Media Examiner | Curaduria de contenidos y Preservacion digital | Scoop.it
Social Media Engagement: how to use content to nurture engagement with your audience in a way that's easy and manageable.
Alejandro Tortolini's insight:

Recomendaciones para crear contenido atractivo.

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Moving the Dial with Curated Content

Moving the Dial with Curated Content | Curaduria de contenidos y Preservacion digital | Scoop.it

"Learn how to increase your brand's web rankings with curated content".

By Tyler Shears, in Searchenginejournal.com


Via Marc Rougier
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Marc Rougier's curator insight, October 6, 2014 3:53 AM

Great post from Tyler Shears who reminds the extremely important, often discussed and much evolving relation between SEO and Curated Content (and how the latter contributes to the former).


Tyler also highlights the main motivations, rules and benefits of content curation beyond SEO:


  1. Establish Authority With Your Audience
  2. Build Meaningful Relationship
  3. Increase Your Relevance
  4. Keep Content Fresh
  5. Add Your Own Thoughts
  6. Stay Informed
  7. Create a One-Stop Content Shop


We at Scoop.it totally subscribe to this list.


The Number 5 ("add your own thoughts") has been an uphill battle for some time, since adding your own thoughts is time consuming; initially, some people had thought or expected that Curation would be automated. It's not. Curating a piece of content is less expensive (time consuming) than creating an equivalent time, and therefore adding curation to a content strategy yields measurable ROI: but Content curation does require skill and time: time to search and, as explained here, time to enrich. Glad Tyler points this out.


I'm also particularly interested by number 7 ("one-stop shop"). We in Scoop.it have been advocating this notion of content hub too. Most people use content curation to feed their presence and audience on existing media (Twitter, Facebook, blog, etc). This is indeed an important value of Content curation. However, keeping your themed, curated content in an dedicated content hub is also very important, for a number of reasons, including:


  • what happens on Social media is perishable; your content hub is time-proof
  • what happens on Social media is not seachable; your content hub is searchable
  • your presence on Social media is often "multi-topic" (you may post on a variety of subjects); your content hub can be focused and organized per topic, depending on what you want to be recognized - and found - for.
That's, for that matter, is why Scoop.it is organized around customizable, searchable content hubs (which we call "topics").
eddy woj's curator insight, October 7, 2014 4:36 AM

De bons conseils sur le partage de l'information. N'oubliez pas d'apporter votre point de vue, c'est un bon moyen pour transmettre vos messages, intéresser de nouveaux lecteurs et peut-être des futurs clients.

Alexandre Garnier's curator insight, November 11, 2014 5:18 AM
Why content curation ?
  • Establish Authority With Your Audience
  • Build Meaningful Relationship
  • Increase Your Relevance
  • Keep Content Fresh
  • Add Your Own Thoughts
  • Stay Informed
  • Create a One-Stop Content Shop