Taller sobre Scoop.it y Pinterest. CEP de Córdoba, 28 de noviembre de 2012.
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Guía para principiantes: cómo utilizar Pinterest | Revista | EROSKI CONSUMER.
Alejandro Tortolini's insight:
Guia para principiantes: como usar Pinterest.
This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)
The most important thing in this piece is the report, here's what you'll see:
A new Engauge white paper breaks down:
**the make-up of the average Pinterest user
**shows that the end result of less reading is more of a focus on content curation than creation.
**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.
This is what caught my attention - a quote from a user:
"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch.
Read full article here: [http://rww.to/yQtDNQ]
"...20blinks gives content curation a heady, Dutch twist.
If Pinterest opened people's eyes to the joys of content curation, 20blinks unleashes their souls.
Supposedly, 20Blinks is a place for sharing and appreciating the finer, funkier things across cultures.
Like an ambient content curation platform, 20blinks is dedicated to sharing all things hip.
Many of the collections are a delightful trip. It's a mind-blowing place for sharing and discovery of:
- New music and classic grooves
Try it out now: http://www.20blinks.com/
Via Robin Good
This piece was written by my friend and fellow curator, Beth Kanter for socialmediatoday. It's one of the best articles because she really understands Pinterest and is using it effectively.
Here's what she had to say:
My Pinboards on Pinterest...
Pinterest is a virtual pinboard where you can organize and share images and videos you discover on the web. Think of it as social network of visuals – where you can find images from other people with the same interest or use it to curate your own visual “interest space.”
The clean interface and simplicity of its features make it easy to use and gives you a calm feeling which perhaps accounts for its popularity.
**At first glance, the site attracts people interested in using it for non-work interests, such as wedding planning, decorating, scrapbooking, and family photos, but brands and nonprofit professionals are also using it to curate information related to professional and organizational topics in a visually pleasing way.
****But if you want to be successful, you must curate and share relevant content.
Selected by Jan Gordon covering "Pinterest Watch" For more articles, tips, strategy and resources. Find out what others are doing.
Read full article here: [http://bit.ly/xNUU6H]
Robin Good: eBay has gone the Pinterest way by redesigning its web interface and allowing you to curate your preferred product categories as well as more specific parameters like the price range you are interested in, whether you want new or used items or prefer auctions to "buy-now" offerings.
"Everything now centers on a Pinterest-like feed of featured, personalized, and self-curated products."
WebProNews reports: eBay says that the feed will show users “a collection of items selected for you, based on your shopping history or your own personal interests.” When a logged-in user first accesses the feed, they are given the opportunity to “follow” certain types of product lines as well as connect their feed to their Facebook interests.
eBay officially announced: “Today we begin to introduce a series of significant new features and enhancements for our customers. We’re delivering a cleaner, contemporary look and feel; a more intuitive, convenient way to browse, decide and buy – both globally and locally; and a new personal way to curate your own shopping experience and discover items perfect for you...”
To test the new eBay curated feed, interface redesign and new logo, head to eBay.com (US version) and you will be immediately offered to select five product categories you are interested in.
The new eBay also allows users to integrate their Facebook account as well as their PayPal one to make it easier and faster to sell and buy on the popular online marketplace.
Check it out now: http://www.ebay.com/feed
Via Robin Good, Giuseppe Mauriello, Mala Sarat Chandra
Robin Good: Chill, the video sharing and discovery site, has just introduced a new feature that allows anyone to clip and share, on a Pinterest-like thematic board, all of the video clips he finds on the web.
The new Chill bookmarklet works very much like the Pinterest one. When you click it, a page shows you all of the video clips found in that page and offers you to clip and "post" the one you want, with your comments.
It's as easy as that.
The generated "curated" Chill video boards are easy to scan and browse, though, in my view, a great boon would be the ability to check a few of those videos and to click a play button that plays them full screen back to back. This way I have the best of curated content, my own selection, and the final lay-back and watch gratification option.
Go try it out now: http://chill.com/bookmarklet
Via Robin Good
This wonderful piece was written by Lisa Barone on Outspoken Media. I loved reading this because her insights are right on the money. How do I know? Because I've been on Pinterest for a week and this social network takes you beyond all the buzzwords, the how to articles and lets you connect with others in ways that have the potential to create deeper engagement that can is definitely beginning to show ROI in more ways than one.
Feel free to follow me on Pinterest at http://pinterest.com/jangordon/
or visit my topic on content curation at http://www.scoop.it/t/content-curation-social-media
Here's an excerpt that captures the essence of what she is saying. I highly recommend you read the comments as well.
"Anyone who knows me will tell you: I’m completely commitment phobic. And nowhere is this more apparent than in the world of emerging social media networks. I cringe whenever a new one is released because I simply Can’t.
"For me, the social network doing that right now is Pinterest.Wait? Pinterest? Is that really anything more than an outlet for pictures of sleeping cats, fancy home décor and items deemed orange?
I’ll tell you why I love it and why, as a brand, you should love it too.
****One of the great things social media has done is that it’s undeniably changed the way businesses and consumers are able to interact.
****It broke through an imaginary wall that had long divided the two and allowed businesses to share parts of themselves which, in turn, allowed consumers to seek out businesses that are weird in the same way or that believed in the same things.
Last November I spoke at TEDx about how through the Web, weird became profitable.
****Weird became something businesses could leverage. To me, that’s where social media is most effective –
****when businesses use weird to be strategically authentic and show customers their essence. It’s when they let certain parts of themselves hang out so their customers can get to know whose behind the product or service that they love so much.
And that’s what Pinterest does really well. It epitomizes what is right and powerful in social media. Sure, Mashable may still use it to hoard marketing infographics for page views, but that’s not how it’s most effective.
Curated by Jan Gordon covering "Pinterest Watch"
Read full article here: [http://outspokenmedia.com/about/lisa-barone/]