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La curaduría de contenidos como modelo de negocios, por Robin Good.
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Non-Profits are a commodity. There are over 1.5 million of them in the US alone, all with great causes, all with their hands out to ask for money. Enter Donor Fatigue. Want to stand out? Become "the" source of information on your cause. In other words, give to get. You will stand out. You will gain trust. And, you will raise money.
I see content curation being a viable business model, given certain parameters.
First, you have to find a marketable unfilled or partially-filled niche, which provides information that enough people are looking for. That's not an easy nut to crack, however.
Second, you have to find a way to monetize it. One Hundred Tables, the site referenced in the Forbe's article, uses a directory model that charges a modest fee - $100 - for any restaurant that wants to be included.
That's a particularly good approach, especially if you could develop a residual income model. Three other monetization strategies that comes to mind are:
1. Curating for clients - Offer curation for clients where a set fee is charged. That could include the use of a branded content site that lives separate from the company website. A number of larger brands such as SAP and IBM have taken this approach and it might work for smaller companies as well.
2. Advertising - This one is difficult because advertisers want to see high traffic volume. Affiliate marketing is one tangent, but it, too, requires high volume.
3. Subscription - Offer premium content that require users to pay a modest subscription fee to gain access. It's what Brian Clark has done with Authority. But the content better be exceptional, well-researched and value-add.
Third, you have to have a platform best suited to the purpose. Apparently, One Hundred Tables developed a custom site, but off the shelf platforms like Scoop.it could suffice.
Do you see content curation becoming a viable business model? If so, in what ways could it be monetized?
This is a great read and what I'm betting on heavily at our crowdfunding cancer research website and nonprofit http://www.curecancerstarter.org. I love this quote:?No longer do we rely on a few experts and advertisers to dole out information according to their own priorities, and passively consume that information. On the contrary, content can be created and curated by literally thousands of ‘average’ people with above average interest and insight, and spread across huge aggregations of likeminded people."Frames my belief and our bet well.