Curaduria de contenidos y Preservacion digital
2.2K views | +0 today
Follow
Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
Your new post is loading...
Your new post is loading...
Rescooped by Alejandro Tortolini from Curation & The Future of Publishing
Scoop.it!

Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Curaduria de contenidos y Preservacion digital | Scoop.it

Recomendacion humana de contenidos le gana a los buscadores:

 

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
more...
Aramis's curator insight, September 25, 2013 2:02 AM
nice
knob sleeveless's comment, September 27, 2013 12:21 PM
great
Rescooped by Alejandro Tortolini from Content Curation World
Scoop.it!

Human-Curated Search and Data-Driven Comparisons: FindTheBest

Human-Curated Search and Data-Driven Comparisons: FindTheBest | Curaduria de contenidos y Preservacion digital | Scoop.it

Robin Good: FindTheBest is a good example of an emerging wave of alternatives search engines, not based exclusively on algorithms but also on curated human selection and review. 

 

"...it is a hybrid search engine — a combination of data-sifting algorithms and human curators.

 

The humans define the categories, design how information is presented and determine what ingredients of comparison — or attributes — are most meaningful to users."

(Source: NYTimes Blogs)

 

FindTheBest specializes in bringing together data-driven comparisons of products and services ranging from web conferencig tools to colleges, law schools, cars or jet skis, created by collecting this information not only from public databases, manufacturer websites and expert sources, including individual contributors, by manually reviewing and checking all content before publishing it.

 

My comment: the more the "curation" of this comparison data will be "endorsed" by true reputable, industry-independent experts, willing to place their face and name on them, the more value this type of resource will gain. And this synergy could prove to be beneficial to both parties involved.

Try it out: http://www.findthebest.com/

 

 

 


Via Robin Good
more...
No comment yet.