The Guide To Search: Why Social & Mobile Are The Future | Curaduria de contenidos y Preservacion digital |

I selected this piece from Simplyzesty because search is an important topic and as many of us know, it's currently in a transition period now. There's is so much information packed into one article so I've highlighted some key points and findings to help you get an idea of what you'll find......




As algorithms become more complex and the major search engines introduce new features, it's clear that our expectations about how search should work and what it can do for us has risen with every new development.




**We demand that  relevant information comes faster, becomes more acurate and matches our tastes and interests.


**Throw Siri and Google Now into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.


With social media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing...


Here are the highlights from this article:


** Where is Social Search headed?


**The development of Mobile search


**Web & Mobile analytics tools


** Social & Mobile SEO Practices


**Oopinion & Analysis


**Infographics Sources


Here's what caught my attention:


**According to a BIA/Kelsey report, mobile search will generate 27.8 billion more queries than desktop search by 2016.


**Mobile will generate 113.4 billion queries and desktop generate 85.6 billion.


**9 our of 10 mobile searches lead to action, over half leading to purchase


Create mobile-friendly content


**Your regular desktop content can stay the same provided you’ve reformatted it for mobile users (see last tip), but the best thing to do is to host your homepage and mobile only pages on subdomaion or /m subfolder.


**State of Search explains why good content strategy is crucial for social search


**eConsultancy lists four major reasons why mobile search is different to traditional search


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See full article here: []

Via janlgordon