One of the main ways to to leverage content curation for business is to add curated content to your website or blog. Here's how to do it right on Wordpress.
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Content curation is not just collecting, it's also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we've been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. Continue reading →
Curation is sometimes confusing. Everyone has a different definition and it’s used in many different ways as part of content and marketing strategies.
I asked 11 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
For those of you who haven’t tried Scoop.it yet, check out the ways these experts use it to find, curate, publish and share valuable information. In addition to their tips and curation tool suggestions, you’ll find links to learn from the best.
Just a heads up. Today, you’ll find a brand new, freshly relaunched Scoop.it with a tasty new design, terrific tools, new interest channels and improved search capacity. I’ve previewed it and I guarantee it’s going to make curation and finding expert content faster, smarter and easier. More on Scoop.it and on Twitter at #curatethecurators.
Click headline to read more--
Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc
Excerpted from this interesting article on Outspoken Media:
"The facts are:
***Content curation is a needed skill that will only grow in importance as more big brands and publishers flood the Internet with all kinds of content.
The biggest temptation all search marketers face is to sell our souls to the Borg and AUTOMATE EVERYTHING.
An effective curation strategy requires a healthy variety of sources. If you expect any one tool to do all of the work for you, you’re going to miss a lot of remarkable content.
So, use a fancy tool as one of your filters, if you wish. But don’t fool yourself into believing you can just put it on autopilot and watch it magically send you everything you need to succeed.
If your goal is to curate content that provides true value for your audience, you’ve got to out-hustle all of the namby-pamby posers in your niche who claim to be curating, however half-heartedly.
Here is a collection of solid strategies and tasty tactics that will help you consistently out-curate your competitors.
1) Create Twitter lists of experts and thought leaders in your niche.
2) Save Twitter searches for relevant keywords.
Constantly Refine and Refocus Your Curation Strategy:
I like to cram tons of different sources into my content funnel at the beginning of each new curation project. Then, once I’m convinced I’ve cast my net wide enough, I begin the crucial process of whittling down those sources into a much more manageable list.
Be the Pickiest, Little Curator Allowed by Law:
If you’re going to out-curate your competition, every piece of content you serve to your audience has to be exactly the right piece of content.
Set high standards and strive to exceed them...."
Read full, long and interesting article here:
Via Giuseppe Mauriello, Mala Sarat Chandra