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What if BuzzFeed had a political agenda? Upworthy does, and it's doing well.
Ejemplo de curaduría aplicada a los medios.
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While Peter Kafka's use of the word clickbait in his original title might sound derogatory, his article explains quite well how valuable Upworthy's use of great content curation has become attracting more than 22 million monthly visitors.
After the Huffington Post, after Business Insider, oops! Someone did it again then, relying primarily on curation rather than creation to create a successful media.
What's worth noting this time is that unlike BI or the HuffPost, Upworthy has no plan to create some of its content. A bold strategy that fits well with the line of the site.
Although catering to a different audience and need (self realization vs entertainement), I find Upworthy very similar to Buzzfeed in the way it uses social media and social content curation
Some think aggregation is aggravation and dying. Upworthy is showing otherwise.