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Curaduria de contenidos y Preservacion digital
Curaduria de contenidos para seleccionar. Preservacion para conservar el patrimonio digital.
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Beyond Analytics: The best SEO Tools for Content Marketers

Beyond Analytics: The best SEO Tools for Content Marketers | Curaduria de contenidos y Preservacion digital | Scoop.it
"We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials."


SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor - and to be fair not always very "white hat" - it became synonym for "regularly publish great content".

This means that SEO tools have considerably changed and while analytics tools like Google's or Moz are still very important, they help you measure but they don't solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we're not surprised to see content-focused tools in... Continue reading →
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Your Guide to Content Curation for SEO

Your Guide to Content Curation for SEO | Curaduria de contenidos y Preservacion digital | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on

Via Guillaume Decugis
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Jim Green's curator insight, February 5, 8:49 PM

It's not too hard to guess what kind of content Google values most highly, but this article validates it empirically.

Janice Mobsby's curator insight, February 6, 5:28 PM

Content curation can be good for your business..This is a good Article!

Hugo Reyes's curator insight, February 27, 4:24 PM

La curaduría de contenido funciona siempre y cuando está acompañado de suficiente contenido original

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Peretti: Human Curation Beats SEO in the Social Web

Peretti: Human Curation Beats SEO in the Social Web | Curaduria de contenidos y Preservacion digital | Scoop.it

Recomendacion humana de contenidos le gana a los buscadores:

 

"Jonah Peretti, a co-founder of Huffington Post and CEO of Buzzfeed, said at PandoMonthly tonight in New York that he doesn’t care about SEO anymore. He views it as a broken system that optimizes for robots, not humans." Erin Griffith reports on Pandodaily.

 

“Media and content are human businesses, and it’s a problem for humans to give so much power to Google, which is a robot” he said.

 

Without saying Google is Skynet and evil, more and more people now see the flaws compared to what information networks like Twitter can produce (not saying the latter is perfect either). His conclusion is that you shouldn't care about SEO anymore but I think there's an even more compelling reason to move to Curation. Google is increasingly taking social signals into account so that Social is becoming the new SEO no matter which angle you take it from:

- whether because your audience will find you first on social networks

- whether because your content will be well positioned in Search results because human curators will pick it up (and therefore Google too).

 

The debate whether SEO still matters or not is not important. What's relevant is that great content that please human genuine interests will surface more than it used to thanks to the work of human curators.


Via Guillaume Decugis
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EerstehulpSEO's curator insight, September 24, 2013 11:02 PM
nice
knob sleeveless's comment, September 27, 2013 9:21 AM
great
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Benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO...
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Content Curation Guide for SEO

Content Curation Guide for SEO | Curaduria de contenidos y Preservacion digital | Scoop.it

Via Marc Rougier
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Bev Dantz's curator insight, October 8, 2013 5:56 AM

Great description of what content curation is and why/how it works!

Ali Anani's curator insight, October 20, 2013 9:58 PM
Self-explanatory guide- a very relevant work
John Thomas's curator insight, February 10, 3:53 AM

Content Curation Guide for SEO | 

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Why Human Filters are the Future of the Web

Why Human Filters are the Future of the Web | Curaduria de contenidos y Preservacion digital | Scoop.it

Karyn Campbell wrote this piece for Sparksheet - Great Observations and so true!

 

Intro:

 

"Before news aggregators, content curators, and Google’s omnipotent algorithm, the world’s information was sorted by real human beings."

 

Here's what caught my attention:

 

It comes down to trust

 

The web has offered us incredible options for how we buy products, talk to our friends, or experience media. Remember that adage “quality over quantity”? We can take that phrase literally online – quantity won’t go away; quality will just sit atop.

 

Sometimes we want someone to tell us, consistently, what’s true and what’s good. No wonder YouTube just relaunched its music page, enlisting writers for Vice, Spin and other major vloggers to curate its featured content.

 

**As Steve Jobs more radically put it, “It’s not the consumers’ job to know what they want.”

 

It comes down to trust. Because we are all so well trained in the art of branding, arguably at the expense of crafting things worthy of distribution,

 

**it becomes hard to trust the advice of a Wild West web.

 

Still, we’ll continue to take the word of our favourite industry insider, celebrity or uncle.

 

**Likewise, the smartest companies in this space will calibrate expertise with automation, math with emotion.

 

**Whether she’s a kid writing code or a poet in-the-making, look for the next generation Steve Jobs to carry on building, hiring, and perfecting these filters.

 

Absolutely!

 

http://sparksheet.com/return-of-the-editor-why-human-filters-are-the-future-of-the-web/


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