Curadoria social

Robin Good: Cory O'Brien writes on his blog: "...Over time, as trust shifted and consumers were more willing to look outside of the traditional sources for new content, additional verticals started to adapt to this trend, including ad networks and daily deal sites.

... [here] I’ll give a few examples of daily deals sites that have harnessed the power of content curation."

And then he presents three online services that are making the best of content curation for marketing products.

From the article conclusions: "By becoming the source of curated content, brands can shift some of their energy from push to pull marketing.

Instead of constantly pushing out messages through banners spread far and wide, they can pull in their desired audience by sharing content those customers will enjoy, and then retain those customers for long-term interaction with the brand.

This gives the brand additional opportunities to develop a deeper relationship with their customers without additional media spend, and puts the focus on a channel that they have much more control over.

Curating content that customers will enjoy does take time, and you can’t be everywhere at once, so brands need to choose channels wisely, but for those that have the personality and the resources it takes, content curation can be a great way to attract and retain an audience that will trust the brand for more than just a one time sale."

Insightful. 7/10

Full article: http://thefutureofads.com/a-shift-to-curation ;

5 Digital Tools to Boost Your Brand in 2012 Infographic...

This post was written by Melonie Gallegos for iMediaconnection

In this piece, there are 8 tips to help marketers get in on the social curation boom in a meaningful way - that means Pinterest and beyond!

Here's an excerpt:

"Curation is a long-standing tradition of collecting, saving & organizing objects. Today it takes on a different meaning. Organizataions have evolved from collecting artifacts to digital curation of media and content"

When human behavior shifts and it certainly has, (more about that in the article), brands are quick to follow suit.

Here are some highlights:

There are a lot of websites offfering curation-type services

To get a clear sense of how a brand might leverage curation in this article, they have broken them down into categories.

**social bookmarking and news

**sharing

**Aggregation and syndication networks

**There are 8 ways your brand can get in on the action

Here are a few that caught my attention:

Become a curator creator

**Create your own Pinterest board and it's more than just slapping images, it takes thought, strategy, being part of the community and continually showing up

**appreciating other people's content and having two-way conversations

Create an Interest-based content strategy

**Focus on the interests of your audience, not your products and services!

**Allign their real-life interests with your brand position

Curated by Jan Gordon covering "Pinterest Watch"

Read full article here: [http://bit.ly/IXNQQB]

I selected this wonderful piece by Michael J. Fern of Intigi because it reinforces the importance of curation and has a lot of great insights.

In this article the author refers to Robert Scoble,who has built an enormous following on several social networks by curating and sharing the latest news about technology and startups.

He says that just like Scobleizer, startups should use curation to catapult their online presence and influence.

**Curation is a useful approach for all companies but especially for startups:

Here's what especially caught my attention:

**Thought Leadership

If outsiders view your company as a key source of  industry informataion, you will quickly build your brand recognition as well as develop trust and goodwill among customers.

**Hub of Information

By being first to market as a content curator in your space and by hosting curated content on your website, you can quickly rise as a primary destination site for those interested in your industry.

**Collections

By creating a bundle of articles, images, videos or websites that relate to a specific them and keeping it updated, this “guide” can become an important resource for social media marketers.

**Content with Commentary

Using 3rd party articles and adding your own point of view you can build a dedicated following. He refers to Daring Fireball, a blog that has built an impressive loyal following of 30,000

One Takeaway: 

**Successful curators often employ several of these approaches in addition to producing their own original content

Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"

Feel free to visit our fanpage - Curatti launching soon - everything you ever wanted to know about content curation - http://on.fb.me/wfWPao

Read full article here: [http://bit.ly/zTGY37]