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Rescooped by Christine Heine from Content Curation World
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The Curator Job Is To Unpack Specialized Information for an Interested Audience

As the director of the Metropolitan Museum of Art in New York, Thomas P. Campbell thinks deeply about curating—not just selecting art objects, but placing them in a setting where the public can learn their stories.

Via Robin Good
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Ajo Monzó's curator insight, September 26, 2014 7:20 AM

Muy interesante y profunda  charla sobre el concepto de "curación" .

ManufacturingStories's curator insight, September 26, 2014 8:47 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Jimena Acebes Sevilla's curator insight, October 18, 2014 6:25 PM

El curador de  el curador es el de presentar  información especializada a una audiencia interesada.

Rescooped by Christine Heine from Content and Curation for Nonprofits
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Why You Need To Curate Content and How To Be A Master At It

Why You Need To Curate Content and How To Be A Master At It | Cuppa | Scoop.it

 

This is a great piece by Heidi Cohen on why your marketing needs content curation and 12 attributes of a successful curation strategy.  This is one of the best articles I've seen on this topic in a very long time.

 

As I said, I've seen many pieces on curation but if you're like me, everytime I read about this, I always find something new or am reminded of ways I can polish what I'm doing.

 

Here are some of the highlights.........

 

Intro:

 

Why Your Marketing Needs Content Curation

 

At its core, content curation is like a great editor or blogger who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.


**He provides context for the content so that it's more than a collection of information


3 Reasons your content marketing strategy needs content curation:


1. Offering your audience a combination of original and third party content provides a branded context for your work


2. Curating other people's content positions you and/or your organization as a tastemaker in your field


3. Creating sufficient content is a marketing and business challenge


12 Attributes of a successful content curation strategy:


Here are a few things that caught my attention:


 *Has defined measurable goals


As part of your content marketing strategy and by extension

your marketing plan, content curation needs objectives that

are associated with your business.


**Targets a specific audience


. *Content curation like other forms of content marketing requires

understanding your readers' marketing persona

 

** Involves a community

 

*As with any social media or content marketing, your

audience should be at the heart of your content efforts.

 

**Clay Shirky says it best:

 

"Curation comes up when people

realize that it isn't just about information seeking, it's also

about synchronizing a community"


Selected and reviewed by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/SpJEfQ}


Via janlgordon, Beth Kanter
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

Rescooped by Christine Heine from 21st Century Learning and Teaching
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How Teachers Can Start Curating Information for Professional Development [Infographic]

How Teachers Can Start Curating Information for Professional Development [Infographic] | Cuppa | Scoop.it
In Professional Learning in the Digital Age: The Educator's Guide to User-Generated Learning, Kristen Swanson shows educators how to enhance their pro...

Via Gust MEES
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Louise Robinson-Lay's curator insight, March 2, 2013 10:56 PM

 Handy infographic outlining ways to use the web as a PD tool.

Ruth Garner's curator insight, March 5, 2013 4:21 AM

Handy

L2_S2S's curator insight, March 7, 2013 2:18 PM
Attention SchoolLibrary teams - Curation is a great way to support the learners and teachers in your school!
Rescooped by Christine Heine from Social Media and its influence
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Is Content Curation in Your Skill Set? It Should Be

Is Content Curation in Your Skill Set? It Should Be | Cuppa | Scoop.it

Curation is a term that is rapidly growing in popularity and is directly impacting the world of workplace learning and performance. In a world where the amount of information available to workers doubles every 18 to 24 months, it is impossible to keep up with the seemingly endless supply of it.

 

Learn more:

http://www.learningsolutionsmag.com/articles/1037/is-content-curation-in-your-skill-set-it-should-be#.UJFxiYGUCLE.twitter

 


Via Ana Cristina Pratas, Jack Patterson, Gust MEES
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Philip Verghese 'Ariel's comment, November 3, 2012 2:11 AM
Hi Thanks Gust MEES and Lynnette :-)
Eli's comment, February 4, 2013 4:08 PM
It is interesting - I have been doing this for a while, just didn't name it:)