I recently ran a series of posts for the French side of my blog, interviewing different tourism organizations in the province of Quebec (Canada) that execute many aspects of their social media strategy effectively. There was a big city hotel, a destination spa in the Eastern Townships, a regional destination marketing organization (DMO), a cultural promotion office and a well-known resort located North of Montreal. Each have different realities, yet similar approaches and concerns. However, when I asked them what was their greatest challenge in managing social media moving forward, they gave very different answers. And from my experience in the past four years in this sphere, it’s a safe bet that these concerns are shared by many in the tourism & travel industry.
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