Rogers Communications today officially launched Connected for Success, a pilot program offering affordable broadband internet, a subsidized computer and software to residents of Toronto Community Housing (TCH). Connected for Success began its roll out in the Cooper Mills community today where Toronto Community Housing residents were among the first to sign up for the program.
Part of the Rogers Youth Fund initiative and with support from Compugen and Microsoft Canada, the program is designed to bring more youth online and give them the tools and resources needed to succeed in Canada's digital future. Through an established relationship with Toronto Community Housing, Connected for Success has the potential to reach over 150,000 low-income residents.
"There is a digital divide in Canada and we see a huge potential to bridge it by providing youth and families with access to an affordable broadband connection," said Rob Bruce, President of Communications, Rogers Communications. "Across Canada, internet penetration is more than sixty per cent and in Toronto Community Housing it's only twenty per cent. We have a tremendous opportunity working with Toronto Community Housing to reach thousands of families and youth, enabling them to build digital skills that will contribute to their future success."
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Via Chuck Sherwood, Senior Associate, TeleDimensions, Inc