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How marketers reach 80% of people for 3 hours per day #thinkmobile #mobilefirst

How marketers reach 80% of people for 3 hours per day #thinkmobile #mobilefirst | CultureNext | Scoop.it
How to reach 80 percent

The way marketers reach 80 percent of people for 3 hours per day within the U.S. is by spending on paid mobile ads.

One could make an argument from the above two stats that a notable percentage of marketing spend should be in mobile, but there’s more to the story. Even with all of the technology platforms today, brands struggle to define why/how they invest in mobile or what to expect from ad spend.

Via Brian Yanish - MarketingHits.com
Julian Gonzalez's insight:

As expected, mobile is critical for reaching audiences, however, how to best leverage mobile may not be as obvious.

 

For example, "though 'mobile' accounts for 33 percent of ecommerce traffic, it only drives 10 percent of sales."


It's a great, and necessary, channel for awareness but not (yet) so great if you're objective is to quickly generate sales directly from mobile marketing.

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Insane Makeup Turns Models Into 2-D Paintings Of Famous Artists

Insane Makeup Turns Models Into 2-D Paintings Of Famous Artists | CultureNext | Scoop.it
Facepainting isn't just for kids anymore and one talented Russian makeup artist is elevating it to an artform.
Julian Gonzalez's insight:

Incredible and beautiful makeup transforms faces into works of art

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Flight turns unforgettable when passengers learn of fallen soldier

Flight turns unforgettable when passengers learn of fallen soldier | CultureNext | Scoop.it
Delta Flight 2255 from Atlanta to Los Angeles seemed to be an ordinary flight, until it wasn't.
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SOMA StrEat Food Park

SOMA StrEat Food Park | CultureNext | Scoop.it
Soma StrEat Food Park Located on 11th and Harrison in the heart of San Francisco, California. Enjoy a new exciting food experience. Differnet food trucks everyday.
Julian Gonzalez's insight:

San Francisco has an amazing food cart culture... if you're in the area, be sure to check out the SOMA Streat Food Park, the only one of it's kind and a great venue for surpringly delicious food, good music, and a generally great time! Kid & dog friendly, our family enjoys it and so should yours.

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10 Habits I Picked Up in China That I'll (Probably) Keep for Life | eChinacities.com

10 Habits I Picked Up in China That I'll (Probably) Keep for Life | eChinacities.com | CultureNext | Scoop.it
Here are 10 ways in which you’ll return home a reformed person after having experienced Chinese culture for an extended period of time.
Julian Gonzalez's insight:

I have at least 6 of these...

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This is what happens when you give graffiti artists an abandon warehouse and an unlimited amount of paint.

This is what happens when you give graffiti artists an abandon warehouse and an unlimited amount of paint. | CultureNext | Scoop.it
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S.F. to be transformed into Gotham City for 5-year-old's Make-A-Wish

S.F. to be transformed into Gotham City for 5-year-old's Make-A-Wish | CultureNext | Scoop.it
Five-year-old Miles is a "sunny, positive little boy" who is fighting a battle against leukemia. Thanks to the Make-A-Wish foundation, he will get the chance to fulfill his dream of being ... wait ...
Julian Gonzalez's insight:

Awesome! An amazing wish by a 5-year old will turn SF into Gotham City for a day! 

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10 Architectural Landmarks You Have To Visit Before You Die

10 Architectural Landmarks You Have To Visit Before You Die | CultureNext | Scoop.it
"Architecture is not reserved for an elite in any sense," writes art historian and writer Philip Jodidio. "It is rather the substance from which country, culture, city and identity are formed."
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