How to reach 80 percent
The way marketers reach 80 percent of people for 3 hours per day within the U.S. is by spending on paid mobile ads.
One could make an argument from the above two stats that a notable percentage of marketing spend should be in mobile, but there’s more to the story. Even with all of the technology platforms today, brands struggle to define why/how they invest in mobile or what to expect from ad spend.
Via Brian Yanish - MarketingHits.com