Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.
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Scooped by Yannick Vernet onto Culture(s) transmedia |
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Wikipedia has chosen the Welsh town of Monmouth in the UK for a new project that will make use of QR codes. The project will be named Monmothpedia and aims to document the life of the entire town.
Several prominent locations, people and historic artifacts will be linked to a mobile Wikipedia page that can be accessed by scanning QR codes with a smart phone. Residents of the city will also take part in the project, as Wikipedia is tapping the populace for articles about life in the city. Via Anise Smith, Gust MEES Delete the scoop?
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