Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.
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Scooped by Yannick Vernet onto Culture(s) transmedia |
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À l'occasion du grand retour de la pièce Théâtre sans animaux de Jean-Michel Ribes, vivez une expérience inédite de théâtre enrichi. Delete the scoop?
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Le marketing est en pleine mutation. Décryptage du Storytelling Transmedia nouvelle approche marketing initiée par le Cinéma. Delete the scoop?
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Marketers are finally moving into a new era – transmedia storytelling. The previous era, characterized by a huge platform obsession approach, is over.
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"The Spiral" est à la fois une série TV, un jeu en ligne et un événement créatif. Tout commence par le cambriolage de six toiles de maîtres. Delete the scoop?
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Une France sortie de l'euro qui met du temps à battre sa nouvelle monnaie, des citoyens qui ne peuvent retirer que 35 euros de liquidité par semaine... ... Delete the scoop?
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The following is a talk I gave June 1 in Toronto which sprang from my ongoing interest in The Hunger Games as a transmedia campaign. I wrote an earlier blog post, ‘Why The Hunger Games is Not Harry Potter, and Why You Should Care,’ in response to finishing the novels, which were far more disturbing than I had expected. Further mulling on Geoffrey Long’s How to Ride a Lion: A Call for a Higher Transmedia Criticism and Jeff Gomez & Fabian Niciezo’s “6 Reasons Why ‘the Avengers’ is Crushing it at the Box Office” resulted in this case study on ‘Transmedia Engagement: Participatory Culture to Activism.’ Your thoughts are welcome! Via siobhan-o-flynn, Transmedia Ready Delete the scoop?
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Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual... Via Audrey Bardon Delete the scoop?
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Les études menées sur la fanfiction - Définitions autour de la fanfiction - Lire, écrire et poster des fanfictions - Ecrire des histoires... Delete the scoop?
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Le 4 avril dernier, j'ai eu la chance de participer à un débat à Lausanne avec Marie-Laure Ryan. Pour préparer cette rencontre j'ai lu deux de ses livres (Narrative as Virtual Reality et Avat... Delete the scoop?
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Crée en 2001 par Jean-Michel Ribes et joué au Théâtre Tristan Bernard, puis en tournée, Théâtre sans animaux s'est imposé au cours de la dernières décennie comme un classique du théâtre absurde contemporain. Delete the scoop?
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Pourquoi choisir quand on peut allier harmonieusement les deux ? Delete the scoop?
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Building Storyworlds - the art, craft & biz of storytelling in 21c is an ongoing prototype and story R&D (research & development) project created by Lance Weiler. Delete the scoop?
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Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful? Delete the scoop?
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Jump To: Previous Page: “What is Transmedia Storytelling?” Spreadability | Drillability Continuity | Multiplicity Immersion | Extractability Worldbuilding | Seriality Subjectivity | Per... Delete the scoop?
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Michel Reilhac : "Documentaire sur le Transmedia autour de mon point de vue sur la question" Via Omer Pesquer Delete the scoop?
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Matz, auteur multisupports et scénariste de la célèbre série Le Tueur, nous donne sa vision de l'écriture pour les nouveaux médias. Delete the scoop?
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A hypothetical transmedia version of the Three Little Pigs demonstrating that transmedia storytelling is not the repurposing of story across different platforms. Delete the scoop?
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L'intervention de Mélanie Bourdaa (MCF à Bordeaux 3 et co-fondatrice de Univers Transmedia) que les ARG et le Transmedia lors du 6ème Forum "Néo-Médias, nouveaux médias" à Bordeaux. Via univers transmedia, Audrey Bardon Delete the scoop?
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