Transmedia storytelling usually ends up in the shape of alternate reality games, which all-too-often become scheduled, passive on-rales experiences for the user. How can content creators make it more meaningful?
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Scooped by Yannick Vernet onto Culture(s) transmedia |
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Augmented Reality is still emerging out of the woods from a technological and awareness viewpoint and already rising from the hype haze is one of the most synergistic applications yet - 'historical & futuristic' factual stories viewed in contextual... Via Audrey Bardon Delete the scoop?
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