(2014). “Oh, I’m Here!”: Social Media’s Impact on the Cross-cultural Adaptation of Students Studying Abroad. Journal of Intercultural Communication Research: Vol. 43, No. 1, pp. 1-29. doi: 10.1080/17475759.2013.865662
Business Communication QuarterlyJanuary 17, 2013 - ABSTRACT: Specialists in international education maintain that all undergraduates require contact with and understanding of other nations, languages, and cultures to develop intercultural communication skills. To determine if the business school at a small comprehensive university provides sufficient intercultural communication training, feedback from two surveys and an interview with the international business (IB) coordinator were analysed. Results revealed that the business school has implemented a multicomponent IB concentration, but that business language initiatives were unsustainable because of inadequate administrative commitment. Thus, efforts directed at internationalising the curriculum fail unless they are fully integrated into all programs and engage all stakeholders. The field of internationalisation of higher education maintains that all undergraduates require contact with and understanding of other nations, languages, and cultures to develop intercultural communication skills for the global workplace. By surveying business policy and business French students, and interviewing the IB coordinator, we found that the business school in this case study has developed a multicomponent IB concentration offering IB courses and overseas exchanges. Business language initiatives were unsustainable at this institution because of inadequate administrative commitment. Further attempts will not be truly successful unless they become fully integrated into all the activities and programs of the institution and engage all stakeholders in the process.
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