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Millennials Respond to Brand Transparency—for Health and Other Products - eMarketer

Millennials Respond to Brand Transparency—for Health and Other Products - eMarketer | Culturational Chemistry™ | Scoop.it
When looking to reach millennials via social media, health brands should look to empower these first-time consumers with information and demonstrate their companies are honest and straightforward. In an interview with eMarketer, Erin Byrne, chief engagement officer at healthcare communications agency ghg (Grey Healthcare Group), discusses the nuances of messaging Gen Y.

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WHY AREN’T THE MILLENNIALS SIGNING UP?

WHY AREN’T THE MILLENNIALS SIGNING UP? | Culturational Chemistry™ | Scoop.it

College isn’t for everybody and I get it.  That statement is usually shared in the context of aptitude and/or learning style. The “college isn’t for everybody” positioning has also grown to be as much of a financial reason than an aptitude reason.  

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Is Your Office Millennial Friendly? By 2020, 46% of US Workers Will Be Millennials.

Is Your Office Millennial Friendly?  By 2020, 46% of US Workers Will Be Millennials. | Culturational Chemistry™ | Scoop.it
If small businesses want to have an edge over their larger counterparts when it comes to recruitment and retention of today’s up-and-coming professionals, then they need to have an office environment that meets this generation’s needs.
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DIVERSITY WITHOUT INCLUSION IS LIKE…

DIVERSITY WITHOUT INCLUSION IS LIKE… | Culturational Chemistry™ | Scoop.it

Diversity without Inclusion is like a beach without the sand, It’s like a standing ovation without the use of your hands, It’s like Charlie’s Angles without their Charlie,  It’s like reggae music without Bob Marley

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NEng's curator insight, February 1, 2014 6:35 AM

Humanity without diversity is like a mutated species, for every other species manifests diversity. Humans enjoy the diversity existing everywhere else in nature, so why can't we celebrate our diversity and strive for inclusion in our jorney towards unity and oneness?