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Social Media is making SEO more personal

Social Media is making SEO more personal | Cultural Marketing | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
LAT Multilingual's insight:

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

more...
ItsMenaJo (GetGeekemarketing)'s curator insight, September 29, 2013 1:52 PM

Good point about re-sharing old blog posts. These can be repurposed as well, to give old content a new dimension. It's easy to share the new stuff but let's not forget some of the oldies...

Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

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Cultural Marketing
Cultural Marketing helps organizations reach and engage with multilingual communities. Information about Multilingual Social Media and Website Localization to engage with people in their own language and establish solid relationships
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LAT Multilingual Translation & Marketing Inc.

LAT Multilingual Translation & Marketing Inc. | Cultural Marketing | Scoop.it
We help Vancouver companies connect and engage with customers in their own language, on social media. This multilingual social media service is built on 15 years of translation expertise.
LAT Multilingual's insight:

We are so pleased to ahve been nominated for a Small Business BC Award - the Premier People's Choice. It only takes a second to vote for us and there's only five days left to do so. http://bit.ly/17K61b4

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Creating an efficient SEO-friendly content development in Hong Kong

Creating an efficient SEO-friendly content development in Hong Kong | Cultural Marketing | Scoop.it

If you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, multi-lingual websites should take a different approach to this matter.

if you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, Hong Kong websites in particular and multi-lingual websites in general should take a different approach to this matter. - See more at: http://hongkongbusiness.hk/media-marketing/commentary/creating-efficient-seo-friendly-content-development-in-hong-kong#sthash.3ZaWyAnr.dpufif you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, Hong Kong websites in particular and multi-lingual websites in general should take a different approach to this matter. - See more at: http://hongkongbusiness.hk/media-marketing/commentary/creating-efficient-seo-friendly-content-development-in-hong-kong#sthash.3ZaWyAnr.dpufif you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, Hong Kong websites in particular and multi-lingual websites in general should take a different approach to this matter. - See more at: http://hongkongbusiness.hk/media-marketing/commentary/creating-efficient-seo-friendly-content-development-in-hong-kong#sthash.3ZaWyAnr.dpufif you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, Hong Kong websites in particular and multi-lingual websites in general should take a different approach to this matter. - See more at: http://hongkongbusiness.hk/media-marketing/commentary/creating-efficient-seo-friendly-content-development-in-hong-kong#sthash.3ZaWyAnr.dpufif you are familiar with SEO strategies, you know that the keywords and key phrases you use have quite an impact on the way your page is indexed by Search Engines. For this precise reason, Hong Kong websites in particular and multi-lingual websites in general should take a different approach to this matter. - See more at: http://hongkongbusiness.hk/media-marketing/commentary/creating-efficient-seo-friendly-content-development-in-hong-kong#sthash.3ZaWyAnr.dpuf

 

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Our Logo Looks Like Underpants: A Case Study in Internationalization

Our Logo Looks Like Underpants: A Case Study in Internationalization | Cultural Marketing | Scoop.it
Sometimes international audiences perceive your brand in ways that you could never have imagined. In this post, we explore internationalization with data.
LAT Multilingual's insight:

This RJ Metrics blog is a great example of multicultural marketing. When branding to an international audience - do your research. You don't want to be caught with your pants down! 

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How Your Brand Can Beat Goliath

How Your Brand Can Beat Goliath | Cultural Marketing | Scoop.it
You have to change the conversation. Literally.
LAT Multilingual's insight:

Harvard Business Review understands us! We're working to promote Cultural Marketing to a global audience - are you? 

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What is Cultural Marketing?

In what language is your social strategy? Our cities are multilingual - your marketing approach should be too. Our team explains why Cultural Marketing and a...
LAT Multilingual's insight:

Do you know how to reach non-English speakers on the web? Cultural Marketing can help. Check out our explanation on cultural marketing and learn how it could work for your business in the global marketplace. 

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5 Essential Facts To Know About China’s Millennials

5 Essential Facts To Know About China’s Millennials | Cultural Marketing | Scoop.it
A new report offers key findings on China's upwardly mobile, socially conscious, and social-media driven young generation.
LAT Multilingual's insight:
They're young, they're entrepreneurial and they love social media. Check out these 5 Essential Facts about Chinese Millenials. 
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The Future of Search: 2013 Search Engine Ranking Factors Released

The Future of Search: 2013 Search Engine Ranking Factors Released | Cultural Marketing | Scoop.it

Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.

 

This can give us a "hint" as to the ranking factors the search engines actually use.

 

Read More:  http://moz.com/blog/future-of-search-ranking-factors


Via Antonino Militello
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Dan Aldridge's curator insight, October 11, 2013 9:45 AM

If you like to get into the guts of SEO on Google, then this post by Cyrus Shepard will really help.

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Baidu still tops China’s search market with 63% share, as merger shakes up chasing pack

Baidu still tops China’s search market with 63% share, as merger shakes up chasing pack | Cultural Marketing | Scoop.it
Chinese search giant Baidu’s dominant share of the country’s search engine market has continued to decline, albeit by a small amount, according to the newest report from CNZZ.
LAT Multilingual's insight:

Baidu is still the top search engine in China, but its shares went down, while Qihoo 360's shares went up in August 2013.

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How the Milky Way Got Its Name (and What Other Languages Call It)

How the Milky Way Got Its Name (and What Other Languages Call It) | Cultural Marketing | Scoop.it
Today I found out why our galaxy is called the Milky Way and what it’s called in other languages.
LAT Multilingual's insight:

Many mythologies have shaped the way we define our Galaxy. 

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4 Reasons Why Your Brand Should Reach Chinese Customers on WeChat

4 Reasons Why Your Brand Should Reach Chinese Customers on WeChat | Cultural Marketing | Scoop.it
Chinese social media site WeChat has already attracted more than 400 million users. Brands are starting to use WeChat as a promotional tool for their brand.
LAT Multilingual's insight:

In our latest blog, Lesley Ning talks about how big brands are moving to WeChat, where more than 400 million users interact directly with their favorite companies. Get on board!

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More Marketers Shifting From Multicultural Teams to 'Total Market' Strategy

two years after walmart ended its multicultural marketing team and made multicultural consumers a focus company, the strategy has spread.
LAT Multilingual's insight:

The world of multicultural marketing is expanding. Check out this piece on "Total Market" - speaking to all languages and people from all cultures. 

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Social Media, Cultural Marketing and the evolution of the translation industry

Social Media, Cultural Marketing and the evolution of the translation industry | Cultural Marketing | Scoop.it
Companies need to embrace the idea of cultural marketing - speaking to people in their own language, and in the places they congregate on the internet.
LAT Multilingual's insight:

Companies need to embrace the idea of cultural marketing - speaking to people in their own language, and in the places they congregate on the internet. LAT Multilingual CEO Lise Alain explains why you should break the language barrier to speak to your customers.

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Smartphones, social media blamed for Beijing traffic jams

Smartphones, social media blamed for Beijing traffic jams | Cultural Marketing | Scoop.it
Drivers talking to friends on Wechat or snapping photos and posting messages on Weibo were a major cause of road accidents during the golden week holiday
LAT Multilingual's insight:

If you need to be persuaded that WeChat and Weibo are important sites for your business to target, here's the latest proof. 

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HootSuite refreshes its Hootlet Chrome extension to help you share things from the Web

HootSuite refreshes its Hootlet Chrome extension to help you share things from the Web | Cultural Marketing | Scoop.it
HootSuite has rolled out a massive update to its Hootlet extension for Chrome, as the social media-sharing platform looks to infiltrate your everyday browsing.
LAT Multilingual's insight:

We use this tool and it's so helpful! Good to see Hootsuite is continuing to update Hootlet. 

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Four Principles of Social Media Savvy

Four Principles of Social Media Savvy | Cultural Marketing | Scoop.it
Marketer Maren Hogan shares a few tips for business owners diving into social for the first time.

Via Jessica Kelly
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Jessica Kelly's curator insight, October 4, 2013 2:39 PM

It's not all about you--except when it is. ;)

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Social Media is making SEO more personal

Social Media is making SEO more personal | Cultural Marketing | Scoop.it

The game has changed.

 

Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.

 

'Social signals continue to correlate very well with better rankings' – SearchMetrics'

 

SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.

 

And it looks like social media signals will become increasingly important to SEO for the foreseeable future.

 

Read More: http://www.getspokal.com/how-social-media-is-making-seo-a-better-place/#

  


Via Antonino Militello
LAT Multilingual's insight:

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news. 

more...
ItsMenaJo (GetGeekemarketing)'s curator insight, September 29, 2013 1:52 PM

Good point about re-sharing old blog posts. These can be repurposed as well, to give old content a new dimension. It's easy to share the new stuff but let's not forget some of the oldies...

Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.

 

That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

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Sina Weibo monetization finally takes off |Trendsetters |chinadaily.com.cn

Sina Weibo monetization finally takes off |Trendsetters |chinadaily.com.cn | Cultural Marketing | Scoop.it
The stock price of Sina Weibo fluctuated greatly as investors' expectations on its monetization capabilities varied from time to time.
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How To Say 'Cheers' In 20 Languages (AUDIO) - Huffington Post

How To Say 'Cheers' In 20 Languages (AUDIO) - Huffington Post | Cultural Marketing | Scoop.it
How To Say 'Cheers' In 20 Languages (AUDIO)
Huffington Post
While our English "cheers" applies in some English-speaking destinations, most countries have their own preferred term in their native language.
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