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McDonald's Goes Vegetarian — In India

McDonald's Goes Vegetarian — In India | Cultural Geography News | Scoop.it
McDonald's plans to open the first in a series of all-vegetarian restaurants in India next year. But rest assured, in most locations around the world, meat will stay on the menu.

 

Many of the most successful global companies or brands use highly regional variations that are attuned to local cultural norms and customs.  The McAloo Tikki burger— which uses a spicy, fried potato-based patty — is the Indian McDonald's top seller.

 

Tags: Globalization, food, culture, unit 3 culture and SouthAsia.


Via Seth Dixon
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Alyssa Dorr's curator insight, December 11, 2014 8:03 PM

This article was really interesting to read especially because I have been working at a McDonalds for almost three years now. McDonalds is huge franchise that is known all over the world. Of course my McDonald's does not serve anything for vegetarians. India has various reasons for going meatless. One is that cows are sacred to Hindus. Also, Muslims who live in the country do not eat pork. As opposed to my location who has a top seller of a Big Mac, India's top seller is a McAloo Tikki burger. This burger is made out of a potato based patty as opposed to ground beef. The company is also planning to open another vegetarian location.

Jason Schneider's curator insight, March 28, 3:14 PM

I think it makes sense that there are not a lot of restaurants (less than 300) restaurants in India seeing as Indian food is not the most popular types of cuisine in the world. As much as I think McDonald's is disgusting, people would rather eat McDonald's than Indian food. It's not a problem to Indians and its Islamic individuals because cows are sacred to Hindus and Muslims don't eat pork so that leaves chicken to be eaten by Hindus and Muslims. McDonald's in the United States is different compared to McDonald's in India because India's McDonalds puts an Indian fusion on there food and they changed their menu to 50 percent vegetarian.

Lena Minassian's curator insight, April 9, 9:52 PM

When you typically think of a McDonald's, vegetarian is not what comes to mind. India plans on opening it's first vegetarian McDonald's since the majority of the population just simply does not even eat meat. There are already 271 of this restaurant in India already but they are looking for a new growth. Many Hindu's and Muslims don't eat pork, or cows because it is sacred to them. More chicken and vegetables will be served at this new restaurant and the older restaurants menus are 50% vegetarian. This is interesting to see because you do not think of fast food places being healthy at all. I think this is a great idea having different option for individuals who don't eat certain things. This is definitely going to be an attraction for not just people living in India but for tourists as well. It'll be a fun story to tell to say that you went to an all vegetarian McDonald's!

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