In July 2013 we started developing a new web-based authoring tool for e-Learning. One of our focus points was to make it so easy that everybody could use it and would be able to create and share e-learning courses, quizzes and exams. We were hoping to attract a new audience with this, people who do not have an instructional design background like our ‘old’ audience has. I have to say we are positively surprised by the results. Easygenerator’s e-Learning software, is now live for one year and we have 7.500 users in 154 countries. But most surprising for us is that 5000 of them do not have an e-Learning background at all. They are teachers, trainers, subject matter experts, HR-employees and they are creating courses and quizzes with our tool. I believe it is an important generic trend in e-Learning and in this post I will share our experience and lessons learned from the past 12 months.