Cultural Branding
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No Logo: Brands, Globalization And Resistance | DocumentaryZ.com

No Logo: Brands, Globalization And Resistance | DocumentaryZ.com | Cultural Branding | Scoop.it
Watch no logo: brands, globalization and resistance documentary online for free! Full video available. Great new media documentary on DocumentaryZ.com!

Via k3hamilton, Ana Cristina De Lion
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Cultural Branding
Branding as cultural activism
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O branding hipercultural

O branding hipercultural | Cultural Branding | Scoop.it

Resumo nesse post a abordagem do branding cultural, metodologia que venho desenvolvendo desde 2010.

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Histórias de marca precisam ter tensão

Histórias de marca precisam ter tensão | Cultural Branding | Scoop.it

A publicidade costuma ser eufórica, mas precisamos incorporar tensão e conflito às histórias se quisermos transformar marcas em ícones culturais. Neste post, analiso rapidamente uma vinheta da Devassa. A cervejaria está desperdiçando um belo mote. 

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Douglas B. Holt on Branding as Cultural Activism

Douglas B. Holt on Branding as Cultural Activism | Cultural Branding | Scoop.it

Iconic brands are built by cultural activists. from How Brands Become Icons: The Principle of Cultural Branding, Harvard Business School Press (Sept. 2004)


Via Ana Cristina De Lion
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As marcas mais valiosas em 2012 - Brandz

Fast growing Brands rise in Top 100 Most Valuable Global Brands 1998markets...
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The Cultural Iceberg :The Cross-cultural Connector

The Cultural Iceberg :The Cross-cultural Connector | Cultural Branding | Scoop.it

Boa metáfora sobre a estrutura de um mundo culturalmente constituído.

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Ficções úteis no branding

Ficções úteis no branding | Cultural Branding | Scoop.it

Os valores da marca convencem mais quando são expressos por meio de histórias. Entenda porque nesse post.

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No Logo: Brands, Globalization And Resistance | DocumentaryZ.com

No Logo: Brands, Globalization And Resistance | DocumentaryZ.com | Cultural Branding | Scoop.it
Watch no logo: brands, globalization and resistance documentary online for free! Full video available. Great new media documentary on DocumentaryZ.com!

Via k3hamilton, Ana Cristina De Lion
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Archetype Branding

Archetype Branding | Cultural Branding | Scoop.it

Brands rooted in stereotypes are simplistic and undifferentiated. Brands rooted in archetypes (universal and eternal truths) are rich and distinctive...

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Estratégias semióticas do branding

Coletânea de ensaios em pdf sobre estratégias semióticas para a prática de branding cultural.

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A marca como autor virtual

A marca como autor virtual | Cultural Branding | Scoop.it

O relacionamento entre uma marca forte e seus fãs é similar à ligação que estabelecemos com determinados autores. Com uma diferença: a marca é incorpórea, jamais estará diante de nós em carne e osso...

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