En el proceso de consolidar un ecosistema de contenidos, la idea de abrir pinterest tomó forma cuando me di cuenta que podía expandir, en imágenes, lo que llamaba mi atención de la Web. Sueño con una sociedad reticular.
In her new book, Consent of the Networked, Rebecca Mackinnon offers a reality check: "We have a problem,” she writes. “We understand how power works in the physical world, but we do not yet have a clear understanding of how power works in the digital realm." In fact, we probably don't even think about power when we update our statuses on Twitter, connect with old school friends and upload pictures on Facebook, buy a book based on a recommendation from Amazon or use Mail, Docs, Plus, Maps or search on Google.
"While video game scores reflect the move towards Hollywood-esque production values, the world of game music isn't destined to simply ape the products of the silver screen: it's destined to become truly unique. Let's explore how game music is changing and will change"...
In his keynote speech at DIY Days in New York earlier this month, self-proclaimed "story architect" Lance Weiler trumpeted transmedia storytelling as an "opportunity to lay story across the real world in a way that's never been possible."...
His 5 tips for multiplatform brand storytelling:
Reel 'em in Appeal to emotions Change over time Be surprising Feature the product prominently
This piece and report was done by Brian Solis . Brian has done an outstanding job of helping us to understand the rocky road of social media/business and this is no exception. Happy anniversary Brian! It's unbelievable it's already a year that you've been Principal Analyst of Altimeter Group, great job.
Those of us who are involved with social networks are already aware of Klout, Kred, PeerIndex and many others that are yet to come down the pike. Some people don't pay attention, others wish these services would be more transparent about how they measure our standing in the social community. No matter where you stand on this issue, it's not going away but becoming more important than ever. In this piece, Brian gives us some valuable insights and takeaways (slideshare) that is very important for your business now and in the future.
Here's what caught my attention:
Whether we know it or not, our social activity now contributes to our stature within each network.
**New services such as Klout, PeerIndex among many others not only measure who you know, what you say, and what you do, they attempt to score or rank your ability to influence those to whom you’re connected.
**As a result, social network users are now starting to rethink how they connect and communicate to improve their stature within each network.
**At the same time, brands are starting to take notice of those services also help organizations identify individuals who are both connected and relevant to help expand reach into new media and markets.
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
$techgnotic: 'The recently announced changes to the core mythos of the Teenage Mutant Ninja Turtles and the backlash from fans over the ending to Mass Effect 3 have ignited an incredible discussion about the rapidly evolving “collaborative” relationship between producers and consumers of videogames, movies, and similar “products.”'
Transmedia has become a real buzzword lately, but the problem with that term is that it puts the emphasis on the means - telling stories across various media platforms - rather than on the goal. The goal is immersiveness. Using different media becomes natural when you have a distribution platform - the Internet - that subsumes all media. But that's not the only way to reach the goal.
Frank Rose is the author of The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories and a contributing editor to Wired.