Cultura de massa no Século XXI (Mass Culture in the XXI Century)
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Cultura de massa no Século XXI (Mass Culture in the XXI Century)
Um olhar sobre os fenômenos culturais do século XXI
(A look at the cultural phenomena of the XXI Century)
Curated by Rogério Rocha
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Social Media for Social Good [INFOGRAPHIC]

Social Media for Social Good [INFOGRAPHIC] | Cultura de massa no Século XXI (Mass Culture in the XXI Century) | Scoop.it

Social media—through which users create online communities to share information, ideas, personal messages, and other content—is a powerful and accessible tool. With these new media tools, governments, nonprofits, corporations, and individuals all have the ability to communicate their messages and participate in conversations with a global audience. Social media allows nonprofits and groups promoting social causes, even those with limited budgets, the opportunity to magnify their voices. In our hyper-connected world, individuals have the tools to effect change, raise millions of dollars, find volunteers, and make a global impact.

In an infographic by MPA@UNC, they profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering


Via Lauren Moss
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The Anatomy of a Successful Social Marketing Campaign

The Anatomy of a Successful Social Marketing Campaign | Cultura de massa no Século XXI (Mass Culture in the XXI Century) | Scoop.it

Business-to-business marketers today must fully utilize social media channels if they want a chance at surviving alone in the deep recesses of space. A good social marketing campaign often times starts with the blog, or the mother-ship as I like to call it, then branches out to cover each of the social networks with tailored messaging optimized with keywords. Paying attention to the characteristics of each social platform and playing to their strengths is essential to optimizing for maximum virality.

Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks while building brand advocacy. This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.

 

In the following infographic, learn more about the elements of a successful social marketing campaign.


Via Lauren Moss
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