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Cultura de massa no Século XXI (Mass Culture in the XXI Century)
Um olhar sobre os fenômenos culturais do século XXI
(A look at the cultural phenomena of the XXI Century)
Curated by Rogério Rocha
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Rescooped by Rogério Rocha from An Eye on New Media
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5 Viral Video Principles: How to Make a Viral Video

Think making a viral video is all luck? Think again! SmartShoot has created over 50,000 videos and photo projects for some of the world's biggest brands includi

Via Cori Zuppo, Ken Morrison
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Ken Morrison's curator insight, April 5, 2013 8:53 PM

Here is a some pretty good advice on how to make your videos have a better chance of go viral.  I like how it included Seth Godin's quote that "Safe is the new risky".  With that said, it had balanced advice about being 'real'.  I wish it would have used other examples than GoDaddy's "the Kiss"  The Super Bowl exposure throws the statistics out the window in my opinion.

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How to Increase Your Search Rank Using Social Media

How to Increase Your Search Rank Using Social Media | Cultura de massa no Século XXI (Mass Culture in the XXI Century) | Scoop.it

From The Article: "The rules of search have changed. In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media. Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.

 

Social media’s influence on driving business via the web is expected to surpass search engine optimization (SEO) in 2013, according to eMarketer. Web marketers and PR professionals must pay attention to how social media affects search, and ultimately how it can change the rules of online visibility and (online) brand engagement.

 

How can you use social media to increase your SEO rank and ensure that the rank and ensuing traffic will convert to web business"?

 

Full Article Here: http://mashable.com/2012/08/22/search-rank-social-media/


Via Antonino Militello, Aki Puustinen, Luciana Viter
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12 Simple Ways Marketers Can Humanize Their Brand | HubSpot

12 Simple Ways Marketers Can Humanize Their Brand | HubSpot | Cultura de massa no Século XXI (Mass Culture in the XXI Century) | Scoop.it

Another great article from Hubspot. I think this would be great required reading for any volunteer  community managers of your sites.  I believe I will have my students read this.

Ken

 

 

Excerpted from article:
"In an inbound marketing age where businesses are expected to get to know their target audience, develop personas, maintain an active social media presence, and be genuinely helpful to their leads and customers, it seems like there's room to develop a relationship between companies and consumers beyond just the transactional.

 

People do business with people they like and trust, and it's really, really hard to trust a company.

If your company comes off as cold, corporate, or faceless, it might be time to find a way to humanize your brand a little more. Here's how.

 

1) Write an 'About Us' page that's actually good.

2) Kill the business babble.

3) Inject a sense of humor into your content.

4) Publish photos of your team being themselves.

5) Introduce your community manager.

6) Sign your social updates.

7) Have conversations with fans, followers, and commenters.

8) Encourage employees to be social on behalf of your company.

9) Admit your mistakes.

10) Poke fun at yourself.

11) Sign your emails with your name. Like, your name.

12) Take off your marketer hat once in a while."

 

Each way is analyzed with detailed information. Read full interesting article here:
http://blog.hubspot.com/blog/tabid/6307/bid/33525/12-Simple-Ways-Marketers-Can-Humanize-Their-Brand.aspx

 

 


Via Giuseppe Mauriello, Ken Morrison, Luciana Viter
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