How to Prepare for Press Interviews | Cultura de massa no Século XXI (Mass Culture in the XXI Century) |

As the next installment in my series on message planning and delivery, I’d like to focus on preparing for media and analyst interviews – a critical component to generating brand awareness for your organization (or clients) and taking your message to the masses, one journalist at a time.


Here are the steps I recommend you take in preparation for media interviews, in order to consistently deliver your key messages to the influencers that reach your target audiences....

Via Jeff Domansky