Cultivating Community
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Cultivating Community
Tips for cultivating your online community.
Curated by zapleahy
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Avoid Community Failure!

Avoid Community Failure! | Cultivating Community | Scoop.it
Not all communities are doomed. For those who succeed, the returns are enormous. Online communities are growing in importance for mid-size to large organizations, especially in this era of tight budgets and greater focus on customer retention.
zapleahy's insight:

Avoid failure with these key takeaways: Match business goals to intention, talk objectives before tools, create tons of content, integrate the business, and manage relationships to the best of your ability.

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Simple Social Media Moves That Work

Simple Social Media Moves That Work | Cultivating Community | Scoop.it
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
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The Fans Know Best

The Fans Know Best | Cultivating Community | Scoop.it
In the world of brand communities—social Web sites devoted to specific products and brands—some thrive and some don't. The ones that thrive are usually designed and run by fans and customers of the products.
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Has Social Media Marketing Lost Its Way?

Has Social Media Marketing Lost Its Way? | Cultivating Community | Scoop.it
Has social media lost its way? Let's turn over a new lead for social marketing today.
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Patrick D. Chappelle's comment, May 17, 2013 3:31 PM
I'm guilty of so much in this article. Rectifying immediately!
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Community Managers' Reading List: 29 Books

Community Managers' Reading List: 29 Books | Cultivating Community | Scoop.it
Essential reading list for those interested in online communities, community management & engagement.
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Effective community building for social change

Effective community building for social change | Cultivating Community | Scoop.it
NOTE: Eric is talking about the non-profit sector, but these rules apply seamlessly to for-profit operations, personal brands, and enthusiasts.
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7 Tips for Developing Your Community Guidelines

7 Tips for Developing Your Community Guidelines | Cultivating Community | Scoop.it
It's the boring part of developing a new community: setting the Dos and Don'ts.
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Why I Don’t Care About You: Common Errors With About Us Pages

Why I Don’t Care About You: Common Errors With About Us Pages | Cultivating Community | Scoop.it
Creating a bland About Us page is an easy trap to fall into. In this post we look at what makes a great About Us page.
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Social Media Traffic: Get It Together in Google Analytics

Social Media Traffic: Get It Together in Google Analytics | Cultivating Community | Scoop.it
Your social media traffic data is split across several reports in Google Analytics. Are you taking steps to get it together? (#SNA Social Media Traffic: Get It Together in Google Analytics - LunaMetrics: Your social m...
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An Autopsy of a Dead Social Network

An Autopsy of a Dead Social Network | Cultivating Community | Scoop.it
Following the collapse of the social network Friendster, computer scientists have carried out a digital autopsy to find out what went wrong.
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50 Top Tools for Social Media Monitoring, Analytics, and Management

50 Top Tools for Social Media Monitoring, Analytics, and Management | Cultivating Community | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
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Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.) | Cultivating Community | Scoop.it
Mike Del Ponte co-founded Soma, which raised more than $100,000 on Kickstarter using virtual assistants and free apps. I first met Mike Del Ponte two years ago when he was running marketing at Bran...
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9 Habits of People Who Build Extraordinary Relationships

9 Habits of People Who Build Extraordinary Relationships | Cultivating Community | Scoop.it
The most extraordinary professional relationships are built by ordinary actions like these.
zapleahy's insight:

Although not directly related to community management, I think we can all agree that building a successful community is dependant upon building successful relationships. Develop these habits, and you're set! 

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Understanding Your Community's Value

Understanding Your Community's Value | Cultivating Community | Scoop.it
Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?
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Crystal Coleman's curator insight, May 9, 2013 5:28 PM

Providing evidence of value... the holy grail of community management.

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Does Vine Have a Place in Learning & Development?

Does Vine Have a Place in Learning & Development? | Cultivating Community | Scoop.it
Vine is a mobile service from Twitter that enables capturing and sharing short (six second) videos. It currently requires an iPhone or iPod Touch - it's not on the Android platform as of this writi...
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Optimizing the New Member Experience: Q&A with Video

Cultivating Community - A New Media Thought Leadership Blog.

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Richard Millington, founder of FeverBee and a true expert in the field, approaches community management from the point of view of social science by focusing on data that shows what actually works — not anecdotes and hunches. In this session, Richard fields questions about the new member journey and how to convert newcomers into active, longtime members of your community.

Included in this recording are the answers to questions like:
* Is it worth it to personally welcome every newcomer?
* What kind of information should be included in a welcome guide?
* What is the best way to measure and track activity within a community?
* How does gamification play out in online communities?
* How do you influence change within a community?
* Does the friend feature encourage activity?
* How do you handle members that might not be a fit for your community?
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Watch the initial presentation on converting newcomers into active community members: cultivate.ning.com/ning-blog/converting-newcomers-into-active-community-members

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The Must-Have Resources for Community Managers, According to Them

The Must-Have Resources for Community Managers, According to Them | Cultivating Community | Scoop.it
We spoke with professional community managers and asked them to list a few of their personal must-have resources. Many of these may be of use to you.
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Community Management Playbook

Online communities have taken hold among businesses, to connect employees, customers and partners. However, community management as a profession is largely misu
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The Holy Grail of Engagement and Why Communities Matter

The Holy Grail of Engagement and Why Communities Matter | Cultivating Community | Scoop.it
Engagement for engagement’s sake is not very interesting.. Topic: Customer Experience
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