It's not a skill that's been widely understood until quite recently, however community management has begun to move to the forefront of discussions about enterprise social computing as the use of social tools begins to climb the maturity curve.
This month we're discussing ways to successfully create and engage online communities. No matter where your community is online there are basic elements that you should employ to ensure it sits upon a strong foundation.
Online community guidelines are the very foundation of your community. They are both your shield and your weapon when you go into battle to protect your community! Spend time - with your community - and get them right.
The pressurised, real-time nature of the job means most of us are bouncing from campaign to campaign, too busy swatting aside goals and hazards to see the bigger picture: and that long view is where all the good stuff happens. How do you get there?
Content is a powerful tool that can be used to grow your business and your community, but it can't be all about you. Consider using foundational and community building content to add value and draw customers to your business.
Takeaways: Make simple changes. Try foundational and community building content.
Are you thinking about building your own online community? Perhaps you want to get paid to manage an existing one. If you’re new to the role of online community management, read on – I’ll outline what you can expect.