It's not a skill that's been widely understood until quite recently, however community management has begun to move to the forefront of discussions about enterprise social computing as the use of social tools begins to climb the maturity curve.
This month we're discussing ways to successfully create and engage online communities. No matter where your community is online there are basic elements that you should employ to ensure it sits upon a strong foundation.
Online community guidelines are the very foundation of your community. They are both your shield and your weapon when you go into battle to protect your community! Spend time - with your community - and get them right.
The pressurised, real-time nature of the job means most of us are bouncing from campaign to campaign, too busy swatting aside goals and hazards to see the bigger picture: and that long view is where all the good stuff happens. How do you get there?
Your social media traffic data is split across several reports in Google Analytics. Are you taking steps to get it together? (#SNA Social Media Traffic: Get It Together in Google Analytics - LunaMetrics: Your social m...