Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be. Given the sheer volume, you’d expect the community team to be huge, but it’s still in the single digits. You’d expect a sophisticated big data machine. What you’d find is a human approach that relies more on intuition than numbers. And yet, the millions of people who post, observe, and return day after day have enshrined it as a sacred part of their lives. How can you make your company's community feel so connected? Heard? Engaged? In this exclusive First Round Review interview, Reddit’s General Manager and former Community Manager Erik Martin shatters assumptions and talks about how to win by making community management more about the heart than the mind.
While there are tons of tools for building community, there are simply no band-aid solutions that will magically create or grow a community overnight. That’s why community needs a process-driven approach.