Cultivating Community
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Understanding Your Community's Value

Understanding Your Community's Value | Cultivating Community | Scoop.it
Two of the most common questions Forrester receives from marketers are “How do I know if it’s worth having a community?” and “How can I prove to my executives that my community is worth their investment?
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Crystal Coleman's curator insight, May 9, 2013 5:28 PM

Providing evidence of value... the holy grail of community management.

Cultivating Community
Tips for cultivating your online community.
Curated by zapleahy
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The Many Ways Twitter Is Bad at Responding to Abuse

The Many Ways Twitter Is Bad at Responding to Abuse | Cultivating Community | Scoop.it
As it considers revising its rules, the company must decide which users it really values.
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The secret rules of the internet

The secret rules of the internet | Cultivating Community | Scoop.it
Julie Mora-Blanco remembers the day, in the summer of 2006, when the reality of her new job sunk in. A recent grad of California State University, Chico, Mora-Blanco had majored in art, minore
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Spotify Makes Amazing Story-Telling Playlists For Customers With Questions

Spotify Makes Amazing Story-Telling Playlists For Customers With Questions | Cultivating Community | Scoop.it
If you've got a question for Spotify, not only will it answer you, it will answer you with a song.

Have a concern? A question? Find a bug? Tweet at th...
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How Fitbit's Top Performing Posts Generate Engagement by Knowing Their Audience

How Fitbit's Top Performing Posts Generate Engagement by Knowing Their Audience | Cultivating Community | Scoop.it
FitBit generated a whopping 75,000 engagements on Instagram (comments + Likes) and Facebook (comments + Likes + clicks) during August 2015 using a wide variety of tactics.
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Your problems measuring social media ROI have nothing to do with social

Your problems measuring social media ROI have nothing to do with social | Cultivating Community | Scoop.it
Measuring the ROI of your company’s social media may be more complicated that you thought, writes Joe Cothrel.
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Bad comments are a system failure. Good moderation has a top down view of the conversational ecosystem and the underlying technology

Bad comments are a system failure - The Message - Medium
Why can’t you fix them like any other bug?
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Specific Tactics To Increase Your Member’s Motivation To Participate In Your Community | FeverBee

In the Witch Doctors of Social post, we talked about optimal distinctiveness theory.Members try to simultaneously mirror the
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Avoid Burnout and Get Things Done with a Productivity Tools Just for Community Professionals

Avoid Burnout and Get Things Done with a Productivity Tools Just for Community Professionals | Cultivating Community | Scoop.it
The 3 factors - time, energy, and talent - that will help you avoid burnout and help you get things done.
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Why Your Business Needs a Community

Why Your Business Needs a Community | Cultivating Community | Scoop.it
Today a vast part of brand awareness and business success points directly to online communities and consumer advocates shaping brands, driving growth and increasing revenue. But if brand advocates ...
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Unite People By Shared Values, Not Shared Opinions

The strongest communities are formed by uniting people who share same values, not the same opinions. This difference is important. If you ask me for my opinion on campaign finance reform, you'll get one. That's just an opinion on an...
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How to Hire and Structure a Community Team: A Case Study with Moz

How to Hire and Structure a Community Team: A Case Study with Moz | Cultivating Community | Scoop.it
One of the most common questions plaguing startups around community is: how do I hire the right community professional for my team? And, beyond that, how will I know how to grow the community team ...
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What to Learn from the Man Who Managed Reddit's Community of Millions

What to Learn from the Man Who Managed Reddit's Community of Millions | Cultivating Community | Scoop.it
Reddit is considered one of the world’s leading news and social sites, with over 5.5 billion pages served to over 100 million unique visitors spanning 186 countries. It’s also known as one of the most engaged, vocal and opinionated communities on the web. It’s given birth to international movements. It’s found lost children. It’s sparked fiery debates in the media over what the internet should and shouldn’t be.
Given the sheer volume, you’d expect the community team to be huge, but it’s still in the single digits. You’d expect a sophisticated big data machine. What you’d find is a human approach that relies more on intuition than numbers. And yet, the millions of people who post, observe, and return day after day have enshrined it as a sacred part of their lives.
How can you make your company's community feel so connected? Heard? Engaged? In this exclusive First Round Review interview, Reddit’s General Manager and former Community Manager Erik Martin shatters assumptions and talks about how to win by making community management more about the heart than the mind.
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The Immortal Myths About Online Abuse — Humane Tech — Medium

The Immortal Myths About Online Abuse - Humane Tech - Medium
After building online communities for two decades, we’ve learned how to fight abuse. It’s a solvable problem. We just have to stop…
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The Primary Way to Report Harassment on the Social Web Is Broken

The Primary Way to Report Harassment on the Social Web Is Broken | Cultivating Community | Scoop.it
Nearly every tech company uses the same imperfect mechanism to flag abuse.
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Customer Advisory Board Best Practices - UserVoice Blog

Customer Advisory Board Best Practices - UserVoice Blog | Cultivating Community | Scoop.it
A Customer Advisory Board, or CAB, is your opportunity to tap into your most insightful customers and gather their opinions on your product & the market.
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How to Engage Your Users to Build the Product They Actually Want

How to Engage Your Users to Build the Product They Actually Want | Cultivating Community | Scoop.it
Massdrop's first users were so involved in shaping the product that it's become core to the company's culture. And that's a great thing.
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If your website's full of assholes, it's your fault

If your website's full of assholes, it's your fault | Cultivating Community | Scoop.it
We're twenty years in to this world wide web thing. Today, I myself celebrate twelve years of writing this blog. And yet those of us who love this medium, who've had our lives changed by the possibility of publishing our words to the world without having to ask permission, are constantly charged with defending this wonderful, expressive medium in a way that creators in every other discipline seldom find themselves obligated to do. Some of this is because the medium is new, of course. But in larg
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Pixar story rules

Pixar story rules | Cultivating Community | Scoop.it
Pixar story artist Emma Coats has tweeted a series of “story basics” over the ...
zapleahy's insight:

Keep this in mind when writing community newsletters or telling the story of your community.

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Riffing Community With Kelly Hungerford

Riffing Community With Kelly Hungerford | Cultivating Community | Scoop.it
Introduction To Kelly's Community Kelly Hungerford is my friend even though we've never met. Kelly is also one of the best online community developers in the world something she proved working with one of my favorite "get more, do less" tools – Paper.li.  When I read Kelly's post about the ABSOLUTE need for businesses to …
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Reddit Raises $50 Million, Plans to Share Stock With Community Members

Reddit Raises $50 Million, Plans to Share Stock With Community Members | Cultivating Community | Scoop.it
Investors plan to allocate 10 percent of their equity to Reddit users.
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10 ways to make members of your online community feel special

10 ways to make members of your online community feel special | Cultivating Community | Scoop.it
The more valued a member of your community feels, the more likely they are to stick around and get involved. Here are some ways you can make members of your community feel special. 1. Read, follow and comment on their […]
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