Facebook is to give companies access to a package of analytical tools so that they can easily measure the effectiveness of their pages on the site, and will also begin selling links to favourable comments by users.
Foursquare vous l'utilisez ? Si ce n'est pas le cas pour vous, pour certains, visiblement, Foursquare doit fonctionner à plein régime sur leurs mobiles, la preuve, Foursquare a annoncé le milliard de Chreck-in validés.
Le Monde.fr - Faisant partie de la vingtaine d'internautes mis en garde pour téléchargement illégal, Robert Thollot, dont la première audition avait été reportée, a finalement reçu une nouvelle convocation pour le 12 octobre.
Between meeting with climate entrepreneurs, checking out new space vehicles and hobnobbing with pop stars, Richard Branson still finds time to tweet. We asked him why it's so important for CEOs to stay social.
While trying to decide what seat I should use on public transportation this weekend, I joked about the “next big thing” in location-based check ins — that is, foursquare at its most atomic unit: Checking into seats on buses or cubicles in the office, etc. Apparently, I am not the only person with hyper-localization on the brain as Twitter has hinted towards making moves to aggregate content discovery through micro-location as well.
A recent article by NYMag discussed the science of tweets, pointing out how difficult this content-discovery aggregation process would actually be for a service like Twitter. For one, users aren’t clearly labeled or categorized on the platform — barring what they might list in their actual bios, anyhow — making it difficult for Twitter to create thematic lists for these individuals aside from what is user-generated. Hashtags also serve as a sort of last-minute content discovery tool, but are a relatively primitive hack that some users still have trouble grasping.....
There are few who are social marketers that actually love analytics. Likewise there are few who write marketing copy, status updates or builds communities using social networks that love statistics. We are social people who like being social. That’s what makes us good at social media. Social media professionals are far more expressive than analytical. However, our job as professionals demands that we be analytical as well.