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Clinical Insights from Social Media Data: Amplifying Patient Voice with Symplur

Clinical Insights from Social Media Data: Amplifying Patient Voice with Symplur | CUED | Scoop.it
What data from social media can help healthcare organizations?

One of the biggest challenges of online and social data is the sheer volume of unstructured data. Can your physician read all your tweets and postings? Hopefully not. Physicians have data and work overload, a daily report of steps taken from activity trackers or online social media use hurts their ability to treat patients. HealthIT solutions can help process this data and find patterns and changes.

I had a conversation with Audun Utengen about actionable insights into healthcare from his company, Symplur. At Datapalooza he participated in a panel and mentioned the rich amount of patient data that can be found on twitter (shocked gasp followed by a furrowed brow). Symplur signals tracks online engagement.  You can find healthcare insights from conversations really quickly. They provide tools that help healthcare providers get patient insights where they are naturally interacting. There is value in meeting patients where they are, and patients are discussing their healthcare online.

Originally, the assumption was that patients would not say things online. Sensitive topics do not naturally show up in social media use- fewer people are discussing gonorrhea online than receive treatment for gonorrhea. Providers assumed that things which are protected patient information would not show up on twitter. They were wrong. As most social media users know- it’s shocking what people will post online. Not every aspect of health is on twitter but patients want to engage online.  They go to twitter because they want their voices to be heard. They want things to change. They can’t be ignored on twitter. They want their voices to be heard by people in decision-making positions.

Patient’s online discussion have positive impacts on organizations. The key is to be proactive about patient engagement online. Stanford did a study looking about patients’ engagement at conferences. Typically, you will find 1 patient in the top 1 percent of influencers. While this number is low, conferences which have a higher percentage of patients active as top influencers have a greater reach. Want to increase your Healthcare voice and conference audience? Engage patient advocates online. Engaging patients is commercially valuable in amplification. Future patients get more insight as well.  Audun Utengen and I looked at the data from Datapalooza and found that 11 of the top 100 influencers were patients.  That is way ahead of the median number for all healthcare conferences- in 2016 the average number of top influencers that were patients at a conference was one.

“They did a great job giving patients a voice at the conference. I am impressed.”

-Audun Utengen, Co-Founder of Symplur

 

 
 

Healthcare Stakeholder breakdown of the top 100 influencers ranked by the Healthcare Social Graph Score.

 

Datapalooza had a higher than average reach and a unique blend of participants. Audun Utengen described some of the unique features of the conference:

“The social conversation from the conference was very dynamic. From the 9,366 tweets, 80% included at least one mention. Lot’s of connections were made and we witnessed the typical “flattening of healthcare” that social media is known for by breaking down the barriers between the stakeholder groups. Below is a network analysis graph showing the flattening and the conversational patterns between Twitter account and their healthcare stakeholder groupings.”

Conversations blend between different stakeholders in the healthcare conversation at Datapalooza

The ability for many stakeholders to access information and interact with each other in one place is one of the advantages of twitter. Using hashtags can help stakeholders learn about content about a specific topic quickly. One of the things Symplur is allows is the visualization of keywords surrounding conversations on twitter. When looking at the conversations from Datapalooza the topic of “patients” was very high. Unsurprisingly, “data” is the topic of focus. Patient, Health and Patients rounded out the top conversation topics.

Keyword Frequency Analysis Graph

Symplur Signals have been used for over 200 healthcare studies. They partner with academic research centers seeking more information from online conversations. Companies can also look at competitors in their area and see how they compare. Does a nearby provider have more positive mentions on social media?

Data from online interactions can also give insights into patient health. Social usage has unique implications for mental health. Frequently, online behavior change can predict mental health change. Pediatricians and Providers are in a position to see online behavior in their area and help families understand the implications. If bullying is a problem in your area providers can know their patients will have higher stress levels and provide resources and support. Certain behaviors and even emojis indicate a higher risk of depression. A suicide that will predictably happen based on social data will not show up in clinical records. Listening to what patients want us to hear will help provide greater support.

The sheer volume of social data can mask its usefulness. Online activity and data can be difficult to process for many clinicians. In a world of ever-increasing data and patients reporting everything from steps taken a day to now online behavior many providers have data overload. Data insight tools such as Symplur filter data into a format that allows physicians and systems to use it to improve patient outcomes.


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Sitios de la CUED y +

Sitios de la CUED y + | CUED | Scoop.it

 

CUED

Web de la CUED: http://www.uned.es/catedraunesco-ead/

redCUED: http://redcued.ning.com

Lista Cuedistancia: http://www.uned.es/cued/Requisitos_CUED-L.htm

Blog CUED: http://blogcued.blogspot.com/

Blog EaD y TIC: http://lgaretio.wordpress.com/

EaD en español (Tumblr): http://lgaretio.tumblr.com/
BENED (Paper.li): http://www.uned.es/bened/

Semanal CUED (Paper.li): http://paper.li/cued_/1308909340

Scoop.it CUED: http://www.scoop.it/t/cued
Scoop.it docuCUED: http://www.scoop.it/t/docucued

Scoop.it Entornos: http://www.scoop.it/t/entornos-cued

Scoop.it MOOC: http://www.scoop.it/t/mooc-cued

Scoop.it b-learning: http://www.scoop.it/t/b-learning-by-cued3-uned

Scoop.it m-learning: http://www.scoop.it/t/m-learning-by-cued3-uned

EaD y TIC (Pinterest): http://www.pinterest.com/lgaretio/
La CUED en Twitter: https://twitter.com/#!/cued_

La CUED en Facebook: http://on.fb.me/ncDGot

Blog Aula Magna 2.0: http://cuedespyd.hypotheses.org/

 

RIED

RIED (OJS): http://revistas.uned.es/index.php/ried

RIED (UTPL): http://ried.utpl.edu.ec/ ;

Blog de la RIED: http://blogderied.blogspot.com.es/

RIED en Scoop.it: http://www.scoop.it/t/ried-revista-iberoamericana-de-educacion-a-distancia

RIED en Facebook: https://www.facebook.com/EADRied?fref=ts

RIED en Twitter: https://twitter.com/revistaRIED

RIED en Google Scholar: http://scholar.google.es/citations?user=NxXuSOkAAAAJ&hl=es

 

García Aretio

Blog Contextos universitarios mediados: http://aretio.hypotheses.org/

Blog García Aretio: http://aretio.blogspot.com/

Blog Aula Magna 2.0: http://cuedespyd.hypotheses.org/

Scoop.it EaD: http://www.scoop.it/t/educacion-a-distancia-ead/

Twitter, @lgaretio: https://twitter.com/#!/lgaretio

Facebook: https://www.facebook.com/lgaretio

Linkedin: http://www.linkedin.com/

Google +: https://plus.google.com/114956719477503638538/posts

Diario Twitter de García Aretio: http://paper.li/lgaretio/1307691426

Tweetedtimes de García Aretio: http://tweetedtimes.com/#!/lgaretio


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Eduardo Perez's curator insight, September 17, 2016 2:31 PM
Crear wikis para desrollo profesional
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La integración efectiva del dispositivo móvil en la educación y en el aprendizaje. Monográfico de RIED

La integración efectiva del dispositivo móvil en la educación y en el aprendizaje. Monográfico de RIED | CUED | Scoop.it
e-learning, web2.0, web 2.0, aprendizaje, formación online, formación virtual, capacitación virtual, comunidad eLearning, technology, edublog, weblog, e-Learning, elearning, formación corporativa
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La Universidad de Michigan utilizará el aprendizaje automático para calificar ensayos

La Universidad de Michigan utilizará el aprendizaje automático para calificar ensayos | CUED | Scoop.it
Una herramienta digital creada por la Universidad de Michigan utilizará el
aprendizaje automático (machine learning) para calificar los ensayos de los
estudiantes. El objetivo es disminuir la carga de trabajo de los
profesores.

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Montessori Was the Original Personalized Learning. Now, 100 Years Later, Wildflower Is Reinventing the Model

Montessori Was the Original Personalized Learning. Now, 100 Years Later, Wildflower Is Reinventing the Model | CUED | Scoop.it
The74Million is an education focused website

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Higher Education in 2040: A Global Approach, by Bert van der Zwaan

Higher Education in 2040: A Global Approach, by Bert van der Zwaan | CUED | Scoop.it
A thoughtful study by the head of Utrecht University focuses on the forces reshaping the sector, says David Wheeler

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Inside the world's most exclusive university, where the acceptance rate is just 1.5%

Inside the world's most exclusive university, where the acceptance rate is just 1.5% | CUED | Scoop.it
Ivy League universities are notoriously hard to get into, but compared to the Birla Institute of Technology in India, they might as well be open to everyone.

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To Students, Many College Learning Experiences Feel Like They’re From ‘Another Century’

To Students, Many College Learning Experiences Feel Like They’re From ‘Another Century’ | CUED | Scoop.it
After stints in the federal government and as Rhode Island’s chief innovation officer, Richard Culatta is now chief executive of the International Society for Technology in Education. He wants the group to help ensure that technology isn’

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Educating Urban Designers using Augmented Reality and Mobile Learning Technologies / Formación de Urbanistas usando Realidad Aumentada y Tecnologías de Aprendizaje Móvil | Fonseca Escudero | RIED. ...

Educating Urban Designers using Augmented Reality and Mobile Learning Technologies / Formación de Urbanistas usando Realidad Aumentada y Tecnologías de Aprendizaje Móvil
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If instructional design is dead, what fills the void? - e-Learning Feeds

If instructional design is dead, what fills the void? - e-Learning Feeds | CUED | Scoop.it
If you haven’t heard, “Instructional design is dead.” At least, that’s what some industry leaders have been saying over the last few years. Obviously, the
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How to stay off the front page: Create a culture of learning - e-Learning Feeds

How to stay off the front page: Create a culture of learning - e-Learning Feeds | CUED | Scoop.it
Making the front page or lead story on the evening news can certainly be a good thing for a company. It could be a big, exciting merger announcement or an
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How is Corporate Training Different from Academic Learning? - e-Learning Feeds

How is Corporate Training Different from Academic Learning? - e-Learning Feeds | CUED | Scoop.it
Web based learning has opened up a lot of doors to anyone who wants to learn. With the available tech today, it can be argued that if ever you want to lear
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Humanities Commons, la red social para investigadores de Humanidades

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Conoce Humanities Commons, la red social de comunicación científica especializada en Humanidades que mejora la visibilidad e impacto de sus usuarios.

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Recensiones/Reseñas | Garcia Aretio | RIED. Revista Iberoamericana de Educación a Distancia

Recensiones/Reseñas

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5 ways technology can support educators in an environment of expanding school choice | eSchool News - Trumped - e-Learning Feeds

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Taking a mixed bag of opinions into consideration, here's how edtech can support educators amid school choice." summarizes Dave Adams, Chief Academic Offic
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La Mirada de la Evaluación

La Mirada de la Evaluación | CUED | Scoop.it
¿Es formativo el proceso de evaluación? ¿Cómo podemos hacer una evaluación
objetiva, justa, confiable y válida, pero sobre todo que sirva al
desarrollo y formación del alumno?

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Informe sugiere que los estudiantes obtienen resultados similares en MOOCs y clases tradicionales

Informe sugiere que los estudiantes obtienen resultados similares en MOOCs y clases tradicionales | CUED | Scoop.it
Con el objetivo de proporcionar flexibilidad y reducir el estrés, el MIT
permitió a los estudiantes completar una versión en edX de su clase de
Circuitos y Electrónica. Un análisis del curso determinó que la clase en
línea no es más difícil o fácil que la tradicional, y el desempeño de los
estudiantes es similar en ambas versiones.

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¿Está Facebook trabajando en una plataforma de aprendizaje en línea?

¿Está Facebook trabajando en una plataforma de aprendizaje en línea? | CUED | Scoop.it
Un grupo de administradores de grupos de Facebook que están listados como
una clase o escuela reportaron haber notado recientemente algunas
actualizaciones en sus grupos. Los usuarios ahora tienen la opción de
"Agregar un curso" donde los administradores pueden cargar cursos y seguir
el progreso de los estudiantes.

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What If Students Are the Biggest Barrier to Innovation? - EdSurge News

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As Alexandra Pickett worked to bring new technology and teaching styles to New York State University, she faced an unexpected challenge. Pickett, wh

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Una academia sin salir de tu casa

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Student10 es una plataforma web para resolver dudas y ejercicios de estudiantes

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CUED. Pre-prints: nuevas oportunidades para autores y publicaciones periódicas

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Stephen Downes on a model of personal learning #learningtechday

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STephen looks great while he takes the stage, and delivers an authentic, humorous talk with lots of ideas to reflect upon, whil
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Learning, whether in the classroom or a corporation, has forever changed. The days of flipping through binders and listening to a teacher or trainer lectur
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Educar a educarse - Universidad, sí

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Ignacio Gomá, miembro de Hay Derecho Joven, nos deja esta entrada en la que vuelca su reflexión sobre la educación a partir de su experiencia. La solución pasaría, mediante la formula socrática, por "educar a educarse".

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IRRODL. Vol 18, No 4 (2017). Outcomes of Openness: Empirical Reports on the Implementation of OER

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CUED. Autorregulación y procesos de aprendizaje

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