When Starbucks launched its Verismo home brewing system in 2012 around the holiday season, it did so with a huge in-store kickoff that included displays, demonstrations, and free samples. Those efforts were periodically toned down and ramped up throughout 2013 with another big push coming in the run-up to Christmas, when not only was the machine given a lot of floor space in many locations, its base model was sold for $99 -- less than half the $199 it cost at launch...
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