“Ethics is a term that’s often misunderstood, yet it’s becoming an increasingly important component of business practice,... (Placing ethics over profits pays off.”
Steve Carey's insight:
another company who represents what future businesses should strive to be like. Focusing on long term and mutual benefit of business by making the 3 pillars of CSR a part of every business. Ethical practices like this need to further penetrate into the North American business model in order to become sustainable for future generations. In North America especially the focus has to shift off of our individualistic, self-interest, money making focus to one of that like the one described here by Philips. Now more than ever consumers are becoming increasingly aware of the impact that corporations are having on their way of living & the consequences of unethical behavior. The consequences of poor CSR practices will have a greater effect in the near future by customers 'punishing' companies who've demonstrated poor ethics by not doing business with them anymore in addition to spreading word of their experience via social media and other means that damage the businesses reputation further.
“ The Cupertino, Calif., electronics giant had its best quarter ever for smartphone and tablet sales, but Wall Street's unhappy. CNET breaks down why. Read this article by Shara Tibken on CNET News.”
Via John Rudkin
Steve Carey's insight:
one of the fundamental flaws in todays publicly traded capitalist system. At what point will the focus shift back to true innovation and making products that will truly enrich our lives rather than making companies try and live up the ridiculous expectations placed on them to constantly improve and deliver after they've already reached "the top of the mountain" like apple as. Too often i think these big once truly special companies such as apple get caught up trying to deliver on investors unrealistic expectations and ultimately kills their creativity and leads to these companies falling to the expectations of the stock market rather than where their focus should be. On keeping their focus internal and making the best products possible to benefit them, their customers, and society as a whole.
like a lot of innovations, when GMO foods were first created it was seen as a great solution that would help farmers produce a better crop while having to do less work in the process. win-win right? maybe not so according to insights from studies like the one presented in this article and as we know there's trade-offs and consequences to almost everything we do. It seems every time we "fix" one problem it creates another and products that we thought would create the ultimate solution may lead to problems we cannot develop a 'fix' for. Once such problem that is already threatening the future of sustainable farming is the advent of 'super weeds' that have grown to become resilient to modern pesticides and now threaten the yield of crops everywhere. Yes GMO crops require less labour and combined with the use of pesticides make farming much easier than in years past, but i for one believe that this is not the way we will achieve a sustainable model of farming. With GM seeds producing less of a yield and herbicides not having the effects they once did we need to wake up and realize that we may be contributing to the problem rather than fixing it. I believe that the key to developing a sustainable future for this industry depends on getting more people involved in producing a non-GMO crop like it used to be done. After all we need more people getting involved in agriculture if we hope to keep producing the same healthy crop that we've depended on for decades..
Here is a statistic every health care communicator should know: 99 percent of text messages are read.Translation: If you don’t have a mobile strategy for 2014, you’re missing out. A text message won’t get lost in the sea of posts, tweets, or emails you send to patients.“Every phone has SMS on it,” says Sam McKelvie, Head of Mobile Strategy at Mobile Commons. “Texting goes across all demographics, age, race, and socio-economic statuses.”A mobile strategy can help you gather more data about your patients.“As a health care communicator, you can get so much data from the people participating in mobile campaigns,” McKelvie says. “Gone are the days of long-term follow-up interviews and phone surveys. People are willing to respond back and forth by text.”Mobile Commons shares five examples of how mobile is changing health care:Helping smokers quitMobile Commons teamed up with The National Cancer Institute to help teens stop smoking. So far, with SmokefreeTXT, the quitting rate averages around 6 percent for teens who opted-in to receive text message support—double the quit rate of teens that do not receive text message reminders.SmokeFree TXT, under the umbrella of SmokeFree.gov, is available for both English and Spanish speakers.“The overall goal of SmokeFree.gov is to make smoking cessation readily available to people no matter where they are in the mobile health space,” says Erik Auguston of The National Cancer Institute. “SmokeFree TXT allows us to deliver behavioral intervention and treatment to users.”With a texting campaign, it’s easier to gather data and measure its effectiveness.“When a person opts in, we ask them their gender, age, and how many cigarettes they smoke each day,” McKelvie explains. “We ask people about once a week, ‘Are you still smoke-free?’ This has helped us see if the campaign is more effective for teens or adults.”SmokeFree.gov will create similar smoking cessation texting programs for the Veteran’s Administration and The Department of Defense.“The backend technology and platform is very sophisticated and it allows us to think about these texts like conversations,” Auguston says. “Plus, I have found the Mobile Commons team to be responsive and great to work with.”To opt-in to SmokeFreeTXT, a person can text QUIT to IQUIT (47848). They can also sign up online at SmokeFree.gov.Chatting with a counselorRemember what it felt like being a teenager and having a lot of questions about sex—and not knowing whom to ask?Mobile Commons works with Planned Parenthood to help get these questions answered. Over the past three years, more than 250,000 teens have opted into this service.A new study from the Journal of Medical Internet Research shows that the program has helped relieve teenage anxiety and confusion about sex. The program allows a live health educator to respond to a teenager’s questions by SMS or online chat, quickly and privately.By using their mobile phone, teens don’t have to worry about using a public or family computer to talk about personal issues or health problems. Questions are answered through the integration tool, Live Person, making it easy for users to have a one-on-one conversation with an expert.The campaign has been promoted at Planned Parenthood offices, on the Planned Parenthood website and on TV shows such as Teen Mom and 16 and Pregnant.Directing people to the right informationIf you’re in New York City, you’ll see ads all over buses, encouraging people to get flu shots. The calls-to-action on the ads tell people to text “FLU” to 877877.When people text in, they are prompted to enter their address. In return, they will receive a message with the location of the nearest flu shot center.Related: Download 5 Ways Mobile is Improving Healthcare Outcomes.Mobile Commons helped the New York City Health Department create the campaign. The flu shot locator is a completely automated system. To set it up, all the department had to do was upload a spreadsheet of all the locations at which someone could get a flu vaccination.This information and locator look-up tool can also be used for vaccines, clinic locators, and health fairs.Helping people eat more healthilyThe University of Maryland’s Food Supplement Nutrition Education program uses the Mobile Commons platform to send out tips to parents about how to help their children live healthier lifestyles.The text messages include recipe ideas, fitness tips, school activities, and more. More than 1,000 parents have opted in to the program. Following a one-semester pilot, a survey showed that “73 percent of parents take the actions in the text messages always or most of the time.”“We’re reaching out to parents and giving them tips on what to buy near them,” says Gloria Fong, Director of Client Experience at Mobile Commons. “For example, instead of just saying, ‘go to a store and buy fruit,’ we say, ‘Bananas are on sale at Food Lion for 20 cents a pound.”Sending medication remindersNew York Presbyterian, Columbia University, and the Harlem Health Promotion Center createdProject STAY (Services to Assist Youth), a program that sends text message alerts to remind young people with HIV/AIDS to take their medication. Mobile Commons helped set up the text messaging service for the project.“All the alert says is ‘remember,’” Fong says about the text reminders. “It still keeps the patient’s privacy in mind. It doesn’t say, ‘Remember to take your HIV medicine.”Patients can also get text message reminders for eye exams, doctor’s appointments, or birth control. The messages also include the contact information for the clinic, in case a patient has to reschedule or cancel the appointment.Mobile campaigns are improving health care outcomes across the country by reaching people on the device they use the most—their mobile phones. The ability to send personalized messages in a cost-effective manner has become increasingly important for health care institutions in a time where resources are limited. Text messaging can be a powerful and valuable tool for organizations to use to make an impact in their communities, from promoting healthy behaviors to raising awareness on important issues.
“ Most recently, a coalition headed by the Future of Privacy Forum and including Turnstyle and other retail location marketers released an agreement establishing some benchmarks for consumer privacy. The code suggests that ...”
Steve Carey's insight:
in this golden age of new internet and direct marketing how much is too much? i for one believe in the freedom of choice when it comes to our personal info. Modern companies claim to not abuse the info they collect but given examples we've seen lately much like the one discussed in this article, clearly companies have began to cross the ethical line we'd all expect them to uphold. It seems that in todays fiercely competitive marketplace companies are willing to sometimes go over the line in collecting personal information by any means necessary in order to take advantage of new selling opportunities. The question is how far is too far? this topic has been debated in governments and public and there is still a lot of grey area on what companies are and aren't allowed to do with our info. I believe that freedom of choice should prevail when it comes to collection of data from our activities online and on our smartphones. The power balance in this area between consumer and companies clearly needs to be levelled.