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▶ Microsoft Video - A Sustainable Future - YouTube

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A stunning example of what new and advanced technology could do both for everyday lives and the environment. Its good to know that Microsoft envisions, and is striving towards, this kind of paper-free, clean, and sustainable future. 

 

It goes to show that industry leaders, especially in technology, are aware of the importance of CSR in our society.

Plus it's really cool to watch. 

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Nike Scores on Sustainability with New Waterless Dye Technology | Justmeans

Nike Scores on Sustainability with New Waterless Dye Technology | Justmeans | CSR | Scoop.it
(3BL Media/Justmeans) – Nike has come up with an innovative green technology called “ColorDry,” which entirely eliminates the use of water and process chemicals from fabric dyeing. Nike’s CEO Mark Parker calls it a “manufacturing revolution” that strengthens the company’s efforts to make its business more sustainable and earth-friendly. The technology has been introduced recently at the launch of a water-free dyeing facility at FENC, a Taiwanese contract manufacturer of Nike.
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Nike has appeared to contribute a new technology that significantly reduces the waste and impact of fabric dyes on the environment. 

The real question that came to mind when reading the article was, "Did Nike patent the technology?". While it didn't specifically mention one way or the other, I hope that they did not. CSR should not be about competition, and when there is no real competition, everyone can benefit. This is especially the case in regards to new sustainability technologies. Corporations should be taking steps forward to better the world, not to better the world on their behalf, exclusively, for the purposes of inflating brand image. While CSR practices should not be competitive, I can't help but worry that some companies may take the wrong approach. 

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Social media and green tech helps create sustainable communities

Social media and green tech helps create sustainable communities | CSR | Scoop.it
Technology is helping local people take the lead in promoting sustainable behaviour - with benefits for community cohesion. Councillor Ed Davie explains
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Goes to show what can be possible through use of community, social media, technology, and a common goal towards a sustainable future. Corporations that opt to participate in programs such as this not only are pushing sustainability efforts, but also aid in corporate philanthropy in helping their local communities.

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Ethics and Social Media: Where Should You Draw The Line?

Ethics and Social Media: Where Should You Draw The Line? | CSR | Scoop.it
It's hard to navigate the tricky world of business ethics in social media. Check out these insights from those who study it.
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It is interesting to see the correlation between the use of social media and ethical behaviour in the workplace. While there may be more variables to consider in this research, I think the important thing to take away from this article is to be aware of what you say or do online. It's not only very easy to waste company time on social media sites, but if you become too comfortable with expressing your thoughts and feelings to the public, it can backfire if you don't watch what you say.

I'm fortunate to be a late adopter to social media, and have never been overly fond of sharing my personal life with everyone, but for the growing number of youth entering the workplace, it may begin to cause issues in regards to productivity and ethical behaviour.

In regards to CSR, companies also have to be aware of the image they portray. Due to the high popularity of social media, brand image can be ruined quicker than ever before due to the speed of information sharing. This can go both ways though, as perhaps corporate philanthropy or sustainability efforts for you company may spread like wildfire too.

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Snowden document shows Canada set up spy posts for NSA

Snowden document shows Canada set up spy posts for NSA | CSR | Scoop.it
A top secret document retrieved by American whistleblower Edward Snowden reveals Canada has set up covert spying posts around the world and conducted espionage against trading partners at the request of the U.S. National Security Agency.
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Much can be said regarding the NSA and the role of corporations. Not only has Canada approved of this spying, regardless of the intentions, but many companies have also authorized and allowed the NSA to utilize their assets. This means service providers such as AT&T in the US has forfeited customer privacy behind closed doors. Needless to say, many people have become outraged and consider this a form of betrayal from not only their government, but from the companies and brands they have grown to trust.

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▶ Innovation + Technology -- Sustainability: 2012 Sustainability Report - YouTube

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Yet another example of how innovation and technology can contribute towards a sustainable future. Companies are taking steps toward these global goals for the benefit of themselves and their stakeholders.

 

This, however, is just the first step in a long road.

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Why Apple Took a Bold Stance on the Environment - DailyFinance

Why Apple Took a Bold Stance on the Environment - DailyFinance | CSR | Scoop.it
Apple CEO Tim Cook on Friday left little doubt among shareholders that his company is working to address environmental concerns head-on --
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The idea of Shareholders not supporting sustainability efforts both confuses and appalls me. Not only would a push towards a sustainable future help the stakeholders, but the prospect of CSR practices would generate increased profits from the significant amount of consumers who decide where to put their money based on companies that participate in sustainability practices.

Not only would it harm Apple's brand image to not participate and push forward as an industry leader, but it would likely reduce the ROI to the shareholders that oppose this idea to begin with. I'm not surprised that Tim Cook was outraged by this opposition.

I'm sure Al Gore is disappointed.

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Solving the Sustainability Crisis: Our Job and Technology's Job

Solving the Sustainability Crisis: Our Job and Technology's Job | CSR | Scoop.it
We are addicted to energy and our economic system would crash without it. Technology must come up with an alternative to fossil fuels. When it comes, we must make certain that everyone's behavior changes and we transition to that new technology as qu...
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An interesting article providing insight about the role both behaviour and technology has in working toward a sustainable future. While I do not agree with some of the points, I can agree that our behaviour influences technology, as technology also influences our behaviour.

Technology is reaching a point that will begin to solve many of our sustainability hurdles, but without the mindset to push towards this future, the technology won't develop overnight. Just as our behaviour is drifting towards global awareness and understanding of the issue, so too must our efforts to reduce our own footprint and that of our friends and family. We've really only just begun.

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Of Bitcoins and Ethical Banking

Of Bitcoins and Ethical Banking | CSR | Scoop.it
Digital representation of money and mathematical protocols take a lot less space than physical cash and require no brick-and-mortar security.
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Can a currency without rules or borders be truly ethical? Many issues have already arisen from this digital currency as it has been used for illegal purposes. Governments are already restricting it from being exchanged for real currency.

Can we expect to see more Bitcoin in our future? Will more companies adopt its use for the benefit of reduced transaction fees and increased convenience? I'm not entirely sure to be honest. I think that if a set of rules can be established for it, it can be very beneficial in shaping the technological future, without the worry of ethical issues tarnishing brand images for the companies that commit to it.

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IBM Study: Corporate Social Responsibility

Placing an added emphasis on corporate social responsibility and ensuring it is at the core of a business' strategy can yield financial benefits, according t...
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IBM seems to understand not only the importance of CSR, but possess the knowledge of why its important, who its important to, and how to execute CSR practices effectively.

 

The idea of stakeholders was also discussed, and how stakeholders can and should be kept in mind when going about the day-to-day business decisions.

He also discussed the contribution of the internet in regards to driving CSR importance in today's society. The ability for people to share information about products, services or brands as well as the ability to band together as a community to discuss which corporations are good or bad and why.

 

Needless to say, CSR is something that tends to contribute more as a method of growth as more customers tend to care and are conscious about CSR practices, rather than a method of mitigating any kind of wrongdoing or using it as a form of public relations. This can add considerable value to companies in the eyes of a consumer.

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