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Pepsi Invites Fans to Submit Dance Videos

Pepsi Invites Fans to Submit Dance Videos | International CSD Market Insights | Scoop.it

Pepsi is calling all fans to move it like Beyonce for a chance of a lifetime.

XPLAIN's insight:

“Pepsi is delivering on its promise to give consumers a chance to truly make this summer iconic” with its "Dance for a Chance" campaign! 

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International CSD Market Insights
Everything about the International Carbonated Soft Drinks Market!
Curated by XPLAIN
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Fizz Off! Youth Challenge Soda Industry’s Sugar-Coated Thinking

Fizz Off! Youth Challenge Soda Industry’s Sugar-Coated Thinking | International CSD Market Insights | Scoop.it

Coca-Cola’s mission is “to refresh the world” and promote “open happiness.” The world’s number one beverage company boasts about its initiatives “to support active, healthy living” such as donating to youth fitness programs.

XPLAIN's insight:

Find out more about young people questioning the all-American facade of Coca-Cola and the soda industry.

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Coke pulls plug on 'anti-gay' website

Coke pulls plug on 'anti-gay' website | International CSD Market Insights | Scoop.it
Coca-Cola has removed a website that allowed users to enter names and messages on to virtual cans after controversy surrounding the fact that the word 'gay' was banned from the site.
XPLAIN's insight:

Coca-Cola removes Social Media tool that banned the word "gay" after strong criticism.

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SodaStream Hopes Scarlett Johansson Can Revive Its Brand During The Super Bowl

SodaStream Hopes Scarlett Johansson Can Revive Its Brand During The Super Bowl | International CSD Market Insights | Scoop.it
SodaStream shares collapsed after it reported disappointing year-end results. The DIY soda company hopes the actress ScarJo can help the company rebound.
Vasia Dimitropoulou's insight:

SodaStream has enlisted well known actress Scarlett Johannson for its upcoming Super Bowl ad. Take a sneak peek at the behind-the-scenes of the spot here!

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Emotional Branding and the Emotionally Intelligent Consumer

Emotional Branding and the Emotionally Intelligent Consumer | International CSD Market Insights | Scoop.it
“Customers define themselves through brands they use.
XPLAIN's insight:

With consistently and actively showing personality, Brands can establish a lasting connection in the minds and hearts of consumers!

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Coca-Cola invests to relaunch Coke Zero brand with new campaign 'Just add Zero'

Coca-Cola invests to relaunch Coke Zero brand with new campaign 'Just add Zero' | International CSD Market Insights | Scoop.it

Coca-Cola has announced plans to relaunch the Coke Zero brand, nine years after its initial UK launch in 2006.

Vasia Dimitropoulou's insight:

A new campaign comes to reintroduce the Coke Zero Brand to the younger generation who has emerged out of challenging times with a positive outlook.

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Coca-Cola Drops Gay Wedding From Irish Version of Heart-Warming New Ad

Coca-Cola Drops Gay Wedding From Irish Version of Heart-Warming New Ad | International CSD Market Insights | Scoop.it
Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing down on its support by editing the scene out of an Irish version of the ad.
XPLAIN's insight:

Coca-Cola suffers backlash after editing local version of "Be Inspired" ad to remove same-sex union between two men.

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5 Booms to Shake the Beverage Room in 2014!

5 Booms to Shake the Beverage Room in 2014! | International CSD Market Insights | Scoop.it
Here are five global beverage trends that could shake up everything from soda to smoothies in 2014, as tea goes glam and consumers grow more cynical and health conscious.
XPLAIN's insight:

Check out some of the top global beverage trends to dominate in 2014!

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Coke serves up 'Reasons to Believe' Brand campaign

Coke serves up 'Reasons to Believe' Brand campaign | International CSD Market Insights | Scoop.it
Coca-Cola multi-platform campaign aims to remind consumers ‘there is more good than bad in the world’.
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Heartwarming Cab-Sharing Campaigns

Heartwarming Cab-Sharing Campaigns | International CSD Market Insights | Scoop.it

It wouldn’t be Christmas without a heartwarming Coca-Cola Christmas ad and this one truly communicates the joy of sharing.

XPLAIN's insight:

This Coca-Cola Christmas ad campaign has people share rides together!

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This New Coke Ad Totally Captures The Reality Of Early Parenthood

This New Coke Ad Totally Captures The Reality Of Early Parenthood | International CSD Market Insights | Scoop.it
The Argentine commercial shows the ups and downs stains and sleeplessness of it all.
XPLAIN's insight:

Beautiful Coca-Cola Life ad takes a heartwarming look at the joys of early parenthood!

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Foster a Creative Content Marketing Culture: 5 Takeaways From Coca-Cola

Foster a Creative Content Marketing Culture: 5 Takeaways From Coca-Cola | International CSD Market Insights | Scoop.it
From cola-imbibing polar bears to personalized "Share a Coke" viral content, Coca-Cola knows creativity. Get 5 takeaways on creative content marketing culture from Jonathan Mildenhall, Coca-Cola's ...
Vasia Dimitropoulou's insight:

"Creativity requires method AND madness."

Inspirational Coca-Cola tips for content marketers at companies of all sizes!

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Coca-Cola’s suspended Ad Campaign- Charity or Strategy?

Coca-Cola’s suspended Ad Campaign- Charity or Strategy? | International CSD Market Insights | Scoop.it
If part of your holiday cheer comes from seeing the apple-cheeked Santa Clauses and cuddly polar bears of Coca-Cola’s traditional advertising endeavors, we’ve got some news for you.
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Coke, Pepsi Diverge Toward Same Goal: Tasty Mid-Calorie Sodas

Coke, Pepsi Diverge Toward Same Goal: Tasty Mid-Calorie Sodas | International CSD Market Insights | Scoop.it

If Coca-Cola and Cargill aren't on the horn already, they should be. Coke is staking the future of calorie-reduced soft drinks on stevia, and ingredient giant Cargill is staking its future in that segment on stevia-based ingredient systems.

XPLAIN's insight:

Getting new sweetener technology is crucial for beverage makers who wish to bring the calories down while preserving good taste.

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Banned Super Bowl SodaStream Ad Gets Plenty of Buzz Online

Banned Super Bowl SodaStream Ad Gets Plenty of Buzz Online | International CSD Market Insights | Scoop.it
For many companies, expensive Super Bowl commercials have been worth their weight in gold. But in recent years, rejects -- ads that were turned down, or “banned,” by TV networks or the NFL -- have drummed up plenty of buzz online.
XPLAIN's insight:

Sodastream's ad - banned because it calls out the Brand's competitors by name - continues to draw media attention due to an unrelated squabble between global human rights organization Oxfam and Johansson.

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Coca-Cola Light Reintroduced In Brazil With A New Packaging Design

Coca-Cola Light Reintroduced In Brazil With A New Packaging Design | International CSD Market Insights | Scoop.it
After taking it out of the market six years ago, Coca-Cola recently decided to reintroduce its low-sugar “Coca-Cola Light” in Brazil with a...
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Coke Releases Interactive Mini-Bottles to Commemorate World Cup

Coke Releases Interactive Mini-Bottles to Commemorate World Cup | International CSD Market Insights | Scoop.it
Coca-Cola Brazil is introducing 18 mini-bottles commemorating soccer's upcoming World Cup.
Vasia Dimitropoulou's insight:

Coca-Cola is introducing interactive mini-bottles with Social Media and augmented-reality features to promote the World Cup in Brazil.

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Coca-Cola Hellenic announces initiatives to boost Greek economy

Coca-Cola Hellenic announces initiatives to boost Greek economy | International CSD Market Insights | Scoop.it

Coca-Cola Hellenic announced on Friday it has undertaken two initiatives to help the Greek economy, in contributing what it described as a “significant” amount of money to the Greece Debt Free corporation that is aimed at buying back Greek bonds, and in offering bottled water Avra for all European Union meetings to be held in the first half of the year in Greece in the context of the country’s EU presidency.

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The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment

The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment | International CSD Market Insights | Scoop.it
Coca-Cola + Riedel Glass - An oenophile will tell you that the shape of a drinking vessel does effect the experience of consuming it, so the Coca-Cola + Riedel Glass was ...
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Customized drinking glass said to emphasize the spices and the unique aroma of Coke.

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No Resolutions, One Campaign and 10-Calorie Drinks

No Resolutions, One Campaign and 10-Calorie Drinks | International CSD Market Insights | Scoop.it
In tongue-in-cheek online videos for 7Up Ten, Chelsea Handler argues against New Year’s vows to join a gym, return to school or switch jobs.
XPLAIN's insight:

7Up Ten advocates against resolutions with new campaign starring Chelsea Handler.

“We’re telling them they don’t have to worry about their resolutions with us, because there’s no sacrifice,” Eric Blackwood, director of brand marketing at the Dr Pepper Snapple Group, said.

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Coca-Cola Billboards Give Out Free Wrapping Paper To Christmas Shoppers

Coca-Cola Billboards Give Out Free Wrapping Paper To Christmas Shoppers | International CSD Market Insights | Scoop.it

After getting shoppers in Milan to share a cab ride together, Coca-Cola’s latest ‘Happiness’ stunt involved giving out free wrapping paper to shoppers in Belgium. 

XPLAIN's insight:

Coca-Cola creates billboards that dispense wrapping paper and installs them in shopping malls right before Christmas!

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Pepsi Bets Big on Augmented Reality to Fuel 2015 Super Bowl Mobile Strategy

Pepsi Bets Big on Augmented Reality to Fuel 2015 Super Bowl Mobile Strategy | International CSD Market Insights | Scoop.it

Pepsi is activating nearly 20 million cans in the Northeast United States with augmented reality as part of a bigger digital push around the Super Bowl XLIX in 2015.

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Why Instagram Will Be The King Of Social Media In 2014

Why Instagram Will Be The King Of Social Media In 2014 | International CSD Market Insights | Scoop.it
Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world.
Vasia Dimitropoulou's insight:

Here are a few reasons why Brands looking to visually engage and connect with their audience are now choosing Instagram to be the next ingredient to their marketing mix!

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2013: The year in Food and Drink

2013: The year in Food and Drink | International CSD Market Insights | Scoop.it
Coke’s ‘Share a bottle’ campaign and the rise of convenience retailing are just some of this year’s highlights set to help marketers shape their brand’s futures next year.
XPLAIN's insight:

Take a look at some of the most important highlights of this year!

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Coca-Cola Christmas Balloons

This magical Coca-Cola vending machine is specially designed to bring out the Santa in everyone. Because a little kindness can go a long way...#sharethegood
XPLAIN's insight:

Coke continues to thrive on the creativity aspect, with yet another brilliant campaign!

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How Pepsi's Grammar Errors In Social Media Hurt Its Fight Against Coke

How Pepsi's Grammar Errors In Social Media Hurt Its Fight Against Coke | International CSD Market Insights | Scoop.it
A recent study from a British PR agency found that poor grammar is the top factor that causes consumers to think less of a brand on social media.
XPLAIN's insight:

According to recent findings, British consumers value proper grammar more than anything else in their Social Media interactions with Brands;

In fact, "poor spelling or grammar" came in at 42.5 percent, far ahead of second-place "updates are too 'sales-y'" at 24.9 percent!

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