Coca-Cola’s mission is “to refresh the world” and promote “open happiness.” The world’s number one beverage company boasts about its initiatives “to support active, healthy living” such as donating to youth fitness programs.
Find out more about young people questioning the all-American facade of Coca-Cola and the soda industry.
Coca-Cola took a bold step when it included a gay marriage in the anthem spot for its new global campaign, but now gay-rights advocates say the brand is already backing down on its support by editing the scene out of an Irish version of the ad.
Coca-Cola suffers backlash after editing local version of "Be Inspired" ad to remove same-sex union between two men.
If Coca-Cola and Cargill aren't on the horn already, they should be. Coke is staking the future of calorie-reduced soft drinks on stevia, and ingredient giant Cargill is staking its future in that segment on stevia-based ingredient systems.
Getting new sweetener technology is crucial for beverage makers who wish to bring the calories down while preserving good taste.
For many companies, expensive Super Bowl commercials have been worth their weight in gold. But in recent years, rejects -- ads that were turned down, or “banned,” by TV networks or the NFL -- have drummed up plenty of buzz online.
Sodastream's ad - banned because it calls out the Brand's competitors by name - continues to draw media attention due to an unrelated squabble between global human rights organization Oxfam and Johansson.
Coca-Cola Hellenic announced on Friday it has undertaken two initiatives to help the Greek economy, in contributing what it described as a “significant” amount of money to the Greece Debt Free corporation that is aimed at buying back Greek bonds, and in offering bottled water Avra for all European Union meetings to be held in the first half of the year in Greece in the context of the country’s EU presidency.
Instagram has gone from a selfie platform to a storytelling platform overnight. It's quickly challenging the social media trifecta of Facebook, Twitter and LinkedIn through photo sharing in a mobile world.
Vasia Dimitropoulou's insight:
Here are a few reasons why Brands looking to visually engage and connect with their audience are now choosing Instagram to be the next ingredient to their marketing mix!