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6 Sources for an Endless Supply of Brilliant Content Marketing Ideas

6 Sources for an Endless Supply of Brilliant Content Marketing Ideas | Crux Digital Business Execution | Scoop.it
“Here are 6 sources for an endless supply of brilliant content marketing ideas. From user reviews to your sales team—find more topics to write about here.”
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25 Marketing Cliches You Should Avoid at All Costs - Digiday

“Digiday's stab at identifying the most egregious marketing cliches and at bringing you to forswear them from your vocabulary.”
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Email Marketing: How CNET re-engaged inactive subscribers | MarketingSherpa Blog

Email Marketing: How CNET re-engaged inactive subscribers | MarketingSherpa Blog | Crux Digital Business Execution | Scoop.it
“Every email marketer has the goal of building a good quality list. However, having a large amount of people on an email list does not mean it’s a quality list. Keeping email subscribers engaged and active is vital to any email marketing campaign.”
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Get the Strategy You Need — Now

Get the Strategy You Need — Now | Crux Digital Business Execution | Scoop.it

Two uncomfortable strategic truths face the vast majority of executives and companies – and probably you, too. First, you don’t have a powerful strategy. And second, you aren’t doing much about it.Though both statements may sound extreme, they are the clear implication of new McKinsey research on how companies create value and allocate resources.The widespread absence of a powerful strategy is clear from our recent study of 3,000 of the world’s largest companies, which finds that just 20 percent in that group create 90 percent of its total economic profit. The rest of the companies, more than 2,400, simply do not have a strategy that effectively outperforms the market.A second new McKinsey study delves into the question of what executives are doing about their strategic shortfall, and concludes that most are not doing enough.


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Signpost Raises $10M To Bring Online Marketing Tools To Small ...

Signpost Raises $10M To Bring Online Marketing Tools To Small ... | Crux Digital Business Execution | Scoop.it
Signpost, a startup offering an online marketing platform for small businesses, is announcing that it has raised $10 million in Series B funding. The round..
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B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert

B2B Email marketing best practices - Smart Insights | #TheMarketingAutomationAlert | Crux Digital Business Execution | Scoop.it

Basic/ Digest...

 

1. The ‘From’ field: The from field also provides a means for a spam filter to detect whether the email is from a spammer or from a trusted source, from fields containing lines such sales@, marketing@ or info@ are headed straight for the junk folder.

 

2. The Subject line: subject lines must be short, snappy and provide the reader with an incentive to open. It is therefore important that your subject line is not only engaging but relevant.

 

3. Preview Pane: The first six lines of your email are what can be seen in the preview pane meaning this is what is on show when a client has decided to read past the subject line, filling this area with an image means that this space will be wasted with a big white box featuring a red cross in the corner portraying little or nothing of use to the reader and discouraging further investigation.

 

4. Dynamic Content: Effectively dynamic content will double the clickthrough rate of any well implemented campaign.

 

5. Styling: Large font is also seen as high scorer on the spam filter as it is seen as shouting, a negative feature in an email, the same applies for a red link which equates an equally high score.

 

6. Data Cleansing: There is no point sending copious amounts of emails if they are not going to the correct people. Therefore it is important that your data is relevant and up to date.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 20, 2013 8:16 PM

Heretofore, I'll be labeling articles as either Basic, Intermediate or Advanced, where warranted.


Regarding data cleansing: it is especially important to keep your data clean so that your mailing score is maintained at the highest level, helping ensure high delivery rates.



oconnorandkelly's curator insight, November 21, 2013 7:52 AM

#smarterbiz

Rob Dobson's curator insight, November 26, 2013 1:21 PM

Great stuff as always from Smart Insights.

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Why strategy execution is a resource planning problem - The Nation

Why strategy execution is a resource planning problem - The Nation | Crux Digital Business Execution | Scoop.it
Why strategy execution is a resource planning problem. In a recent interview with Wharton School, Professor Lawrence Hrebiniak, who just published the second edition of his book,
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Email Marketing: Think Inside The New Inbox - Forbes

Email Marketing: Think Inside The New Inbox - Forbes | Crux Digital Business Execution | Scoop.it
Email Marketing: Think Inside The New Inbox
Forbes
Is email dead? Lately, it feels like the marketing world has fallen out of love with email.
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The Data Artist Balances the Art and Science of Marketing - ClickZ | #TheMarketingAutomationAlert

The Data Artist Balances the Art and Science of Marketing - ClickZ | #TheMarketingAutomationAlert | Crux Digital Business Execution | Scoop.it

Digest...

 

It's about gaining the benefit of true analytics without requiring a team of technologists, mathematicians and data analysts hanging over the marketer's shoulder to interpret the numbers. Perhaps most importantly, it's about finding the right balance between the art and science of marketing, combining creativity and the insights from marketing analytics tools to support business decisions.

 

There's a lot of lip service given today to using data to drive more strategic and successful marketing campaigns and other activities. But it's one thing to deliver "descriptive analytics" on the same tired data time and time again, and another to use the data for insights that actively drive more revenue and higher profitability. That's why the distinction between data scientist and a data artist is so important.

 

"A data scientist is responsible for understanding and advancing the nature of data, its collection methods, and the algorithms for processing it .... A data artist is responsible for delivering fresh insights from data to help an organization meet its goals. This is the person who takes the output from decision-support systems and turns it into consumable theories, postulates and hypotheses that can be tested and applied to the business."

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 20, 2013 9:24 PM

Theory, theory, theory. The notion is spot-on, but try to find someone who fits this description amongst the qualified populace. I'm not disparaging the Data Jockeys: all I'm saying is that it is difficult to find these qualities. And if you do, you'll need to ask why they're not creating a start-up.

Denis Marsili's curator insight, December 28, 2014 11:57 AM

There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive...

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Haiku Deck Expands Its Anti-PowerPoint Presentation App to the Web

Haiku Deck Expands Its Anti-PowerPoint Presentation App to the Web | Crux Digital Business Execution | Scoop.it

The goal behind Haiku Deck is to give people an easy-to-use tool for creating presentations that are beautiful, simple and engaging — not slide after slide of bullet points, clip art and flash animations. Like the iPad app, the Web version offers various themes, slide types and access to more than 35 million Creative Commons images. It will also have tools for creating charts and graphs.


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Responsive Design Won’t Fix Your Content Problem

Responsive Design Won’t Fix Your Content Problem | Crux Digital Business Execution | Scoop.it
For years, we’ve told clients to serve the same content to every platform. We explained that Responsive Web Design allows content to squish itself into any container.
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How to Select an Enterprise Mobility Management Platform - BizTech Magazine

How to Select an Enterprise Mobility Management Platform - BizTech Magazine | Crux Digital Business Execution | Scoop.it
How to Select an Enterprise Mobility Management Platform
BizTech Magazine
... of the market. Look for solutions that assist with the following best practices when evaluating the many EMM platforms available today.
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Report Shows Apple App Store Still Reigns Supreme in Marketing Opportunities for App Developers

“Which app store should app developers target their marketing efforts? How mature are the three major.”
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In Tanzania, MOOCs Seen as "Too Western"

In Tanzania, MOOCs Seen as "Too Western" | Crux Digital Business Execution | Scoop.it
“ For many low income countries around the world, including Tanzania, MOOCs are being hailed as digital salvation, bringing “elite” education to the masses.”
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THE FUTURE OF DIGITAL: 2013 - Business Insider

THE FUTURE OF DIGITAL: 2013 - Business Insider | Crux Digital Business Execution | Scoop.it
A presentation by Business Insider CEO Henry Blodget.
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BBC Worldwide to take on Netflix, Amazon and Hulu with new strategy

BBC Worldwide to take on Netflix, Amazon and Hulu with new strategy | Crux Digital Business Execution | Scoop.it
Commercial arm to fold plans for global iPlayer into BBC.com, roll out digital store and boost programming spend by £30m. By Mark Sweney.
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Sophos Announces Cloud Strategy And Endpoint Protection Solution - Dark Reading

Sophos Announces Cloud Strategy And Endpoint Protection Solution - Dark Reading | Crux Digital Business Execution | Scoop.it
Sophos Announces Cloud Strategy And Endpoint Protection Solution Dark Reading Oxford, UK – October 29, 2013 – Sophos today announced a strategy to deliver cloud-managed security solutions that appeal to organizations seeking a simpler approach to...
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HMV relaunches online strategy with free mobile phone app ...

HMV relaunches online strategy with free mobile phone app ... | Crux Digital Business Execution | Scoop.it
The app allows shoppers to buy or listen to tasters of tracks by scanning CD covers, posters or adverts.
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Accelerate Your Pipeline with Marketing Automation [White Paper] - Pardot | #TheMarketingAutomationAlert

Accelerate Your Pipeline with Marketing Automation [White Paper] - Pardot | #TheMarketingAutomationAlert | Crux Digital Business Execution | Scoop.it

Tools like marketing automation can automate many of the marketing and sales tasks that slow your teams down. And with more time on their hands, marketing can focus on sourcing and nurturing the right leads, and sales can concentrate on doing what they do best: closing deals.

 

Want more information on how marketing automation can help accelerate your pipeline? Take a look at our new white paper, “Accelerate Your Pipeline with Marketing Automation.”

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 20, 2013 7:58 PM

The price is right. I've mentioned this before: Pardot's blog articles, since their acquisition by SFDC as a part of ExactTarget, have become extremely basic and elemental, reflecting their focus on leveraging the SFDC audience. However, if you're new to MA, this is an ideal offering.

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Mobile Strategy for Small Businesses - Moz

Mobile Strategy for Small Businesses - Moz | Crux Digital Business Execution | Scoop.it
For a small business on a tight budget, a mobile strategy may seem like a costly extra. This post covers why SMEs should care about mobile, and what they can do about it (even on a small-business budget).
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Build A Marketing Innovation Engine And Team To Power Growth - Forrester | #TheMarketingAutomationAlert

Build A Marketing Innovation Engine And Team To Power Growth - Forrester | #TheMarketingAutomationAlert | Crux Digital Business Execution | Scoop.it

Excerpt...

 

Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and expectations in the Age of the Customer. Companies like Comcast, Ford Motor, and Chick-fil-A have created more streamlined innovation processes to navigate internal bureaucracies and politics, ideate, develop, and launch new marketing efforts faster in order to keep up. This report will provide 1) a model for continuous evaluation and selection of cutting-edge marketing innovations, and 2) information about the leadership and talent capabilities you will need to execute on these programs.

 

Here are some of the key takeaways:

Rapid Consumer Technology Adoption Drives Need For Marketing Innovation:  The imperative to innovate is more important than ever, requiring marketers to implement a lean process and culture and hire the right talent to lead the charge.CMOs And CIOs Should View Innovation As Their Shared Mission:  The marriage of marketing and technology leadership opens the organization up to new customer engagement, new products and services, and new brand building opportunities like never before. CMOs and CIOs must work in tandem to bring those ideas to life by implementing marketing innovation processes.Talent Is The Fuel For Marketing Innovation Success:  Marketers need to hire a set of talent that is not typical for most marketing organizations. They must be experts at not only data and analytics but also project management and business development in order to quickly capitalize on the opportunities that will make a difference to the business.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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marketingIO's curator insight, November 19, 2013 7:59 PM

Shortly, we're going to start to see the 2014 predictions article rolling out, and for sure there will be two predominant predicitions:

1) The CMO and CIO will form tight working bonds.

2) Marketing staffing will be a huge issue, as staff is being left behind by marketing technologies. As a result, training will emerge from all over the place!

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How To Let Web Design Drive Your Marketing Strategy - Forbes

How To Let Web Design Drive Your Marketing Strategy - Forbes | Crux Digital Business Execution | Scoop.it
How To Let Web Design Drive Your Marketing Strategy
Forbes
Many small businesses are the owners of incredibly ugly and performance-lacking websites. This isn't necessarily their fault since many simply do not know good design.
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Salesforce1 Sets An Ambitious Strategy To Redefine Selling and Customer Relationships

Salesforce1 Sets An Ambitious Strategy To Redefine Selling and Customer Relationships | Crux Digital Business Execution | Scoop.it
Delivering excellent customer experiences is the DNA of companies who excel at sales, marketing and service and is defining the future of many industries including manufacturing.
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