Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money.   Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic.   One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Startup Revolution!

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck

"Stick 'em Up, " Gates To Warren Buffet As He Shares Startup Tips via @HaikuDeck | Innovative Marketing and Crowdfunding |

Buffet's Startup Tips Are so important I created a @HaikuDeck for his tips and for implied startup tips such as:

* Multiple Money - don't depend on one income source.

* Spending - buying things you don't need means selling stuff you do...eventually.

* Savings - Save then spend not the other way around.

* Investment - Never put all eggs in one basket no matter how beautiful the egg.
* Honesty - Honesty and character and lack of it are expensive and amplifed by money so don't expect from "cheap people".  

Via Martin (Marty) Smith
Martin (Marty) Smith's curator insight, March 12, 2014 2:19 PM

Thought this was a good Scoop to reprise given Buffet's offer to pay $1B for a perfect NCAA Tourney Bracket. Talk about how to get millions in free PR (lol). As if Warren needs "free" anything :). Smart money always makes MORE money. 

Angela Heath's curator insight, March 13, 2014 10:13 PM

Time tested results from the masters.

Tyler Richendollar's curator insight, March 18, 2014 9:24 AM

Simple ways to think about what your business should do when first getting off the ground.  The ideas make sense when you read them out loud, but are often missed.

Rescooped by Marty Koenig from Ecom Revolution!

How Online Retailers Could Use To Disrupt & Win In 2014

How Online Retailers Could Use To Disrupt & Win In 2014 | Innovative Marketing and Crowdfunding |

Content or Conversion
Ecommerce (B2C) merchants are narrowing the "content marketing" gap with their B2B cousins, but the old left/right brain problem remains. Ecommerce requires a strange synergy between right brain creativity (design, merchandising, visualization) and left-brain science (analytics, metrics, KPIs).  

If you asked me the greatest challenge from my 7 year Ecommerce Director tenure it would be finding ways to win on both sides of the content - conversion Rubicon. 

When we thought we had the content dial just right it would tank our conversion metrics. Each time we thought we had conversion set up perfect our "content" metrics like pages viewed, time on site and bounce rates would disintegrate. 

Finding the tiny balance beam between CONTENT's heuristic benefits (more time on site, better engagement, more Lifetime Value, better quality User Generated Content and more of it) and conversion's MONEY was hellish. To The Rescue
If you run a multi-million dollars ecommerce website and aren't using you’re nuts. There is NO faster content feedback tool than (period, full stop). 

Here are ways I would be using this magic wand of a tool if I was still responsible for more than $6M in online sales yearly:

* Test contest and game ideas. 
* Test Q&A content (most shared WINS a page). 
* Find and empower brand advocates (buzz team).

* Watch competitors like a HAWK (with keyword tool).

* Watch my key brands like a HAWK (also with keyword tool). 
* Ask for help (amazing talent in community). 
* Reward previous helpers with profiles and long thank you notes). 
* Copy's brilliant soft gamification and leader boards.

* Crack the API and find ways to build curation as a "channel" with a P&L, a budget and distinct goals. 
* Partner with the team to find common points and tap their community for "testing before you test" ideas.

* Look to create an uncapped incentive plan with team to weigh, measure and value traffic and conversions from the channel and PAY THEM a % of the action they create. 

This last bullet is worth MILLIONS . Instead of simply thinking about the very cool curation tool I would set up "content curation" as a marketing channel with a budget. Next I would call Guillaume and Marc and ask to meet in SF. 

At that meeting I would pitch a mutually beneficial partnership. Instead of approaching the partnership in a static way I would pitch the team on a more flexible and uncapped arrangement. If the "commons" we create together produced millions projected then gets a sizable "affiliate-like" commission. 

If I were running, or especially B& I would be all over in 2014. is an even better example. When I created in the late 1990s (now gone sadly) RedEnvelope was the cool kid on the block. 

Now is being destroyed.

They can't compete against the User Generated Content of or the scale of Amazon. They are in the middle where NO ONE SURVIVES.

Crack the top of that website and reinvent it with the help of a cool tool like or will reach the point of diminishing return where every order costs more to ship than it makes (ouch). 

If you are developing your ecommerce plan for 2014 and you aren't thinking about LOOK OUT.  


Via Martin (Marty) Smith
malek's curator insight, December 7, 2013 5:14 PM

An eye opener on striking the balance between content and conversion.. The "How-to" list is worth multiple visits.

Deanna Dahlsad's curator insight, December 7, 2013 8:08 PM

Preaching to the choir here, of course ;)

Scooped by Marty Koenig!

Kickstarter crowdfunding checklist. Planning for your Kickstarter roadmap, tips and advice

Many startup entrepreneurs were asking me about crowdfunding and if Kickstarter or Indiegogo was a good option. Get my road map and guide here:
Marty Koenig's comment, October 28, 2012 5:01 PM
Thanks everyone for your rescoops!
Marty Koenig's comment, November 1, 2012 12:18 AM
Thanks everyone. This is such a hot topic.
Marty Koenig's comment, November 1, 2012 7:29 PM
Thanks again for your rescooping. This is important information to get out to the world. :-)
Scooped by Marty Koenig!

Follow My Topic. Click "Follow"

Follow My Topic. Click "Follow" | Innovative Marketing and Crowdfunding |

Just click the 'follow' button at the top, right of this page.
Click 'tag' tab above and choose an area of interest.  

See insights, information and products on crowdfunding here:

ARTHUR RUIVO BELLIZZ's comment, December 21, 2012 5:10 PM
Isso é muito bom :)
Rescooped by Marty Koenig from Travel Tech and Innovation!

50 Things You Must Know About Storytelling

"Storytelling is like sex" wrote David Mamet, "everyone can do it, some of us are better at it than others." After three years of studying non-fiction storytell

Via Soraia Ferreira, Ph.D., Luis Costa
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Scooped by Marty Koenig!

What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic)

What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic) | Innovative Marketing and Crowdfunding |

Star Citizen has just become the latest Kickstarter project to raise over a million dollars, more than doubling its original fundraising goal. Here's the characteristics of a winning campaign. 

Marty Koenig's comment, November 10, 2012 12:08 PM
Thank you everyone for all the rescoops! This is a very interesting topic for sure.
Satroni-SEO's comment, November 11, 2012 12:06 AM
its a brilliant infographic Marty, in my schedule list for tomorrow! cheers!
Marty Koenig's comment, November 22, 2012 1:34 PM
Thanks for rescooping and tweeting this! This is amazing information.
Scooped by Marty Koenig! Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Kindle Store Kickstarter and Crowdfunding Campaign Checklist and Guide eBook: Marty Koenig: Kindle Store...
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