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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Scooped by Marty Koenig
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Ironic, funny, sad. Make money online. Or not.

Ironic, funny, sad. Make money online. Or not. | Innovative Marketing and Crowdfunding | Scoop.it
make money online, internet marketing, mistakes, tips, guide, social media
Marty Koenig's insight:

Original article by Marty Koenig...


I think it’s ironic, a bit funny, and a lot sad. Everyone and their brother and their cousin is trying to sell “how to make money online” or “make a living working from home”.


It’s funny that people buy and buy and buy this stuff. They have an insatiable appetite for more and more information. They subscribe to all the gurus and non-gurus, and spend 20 bucks here, a hundred bucks there, and even 900 dollars here and there. Yet these wannabe internet marketers have never made a single dollar....


Read more by clicking on the image or the title. 

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Rescooped by Marty Koenig from Just Story It Biz Storytelling
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To Persuade People, Tell Them a Story

To Persuade People, Tell Them a Story | Innovative Marketing and Crowdfunding | Scoop.it

"Paul Smith had 20 minutes to sell the CEO of Procter & Gamble, and his team of managers, on new market-research techniques for which Mr. Smith's department wanted funding. As associate director of P&G's PG -0.39% market research, Mr. Smith had spent three weeks assembling a concise pitch with more than 30 PowerPoint slides.

 

On the day of the meeting, CEO A.G. Lafley entered the room, greeted everybody and turned his back to the screen. He then stared intently at Mr. Smith throughout the entire presentation, not once turning to look at a slide.

 

"I felt like maybe I hadn't done a very good job because he wasn't looking at my slides like everyone else," says Mr. Smith, who also noticed that the other managers didn't seem very engaged. "It didn't occur to me until later that he did that because he was more interested in what I had to say than in what my slides looked like."


Via Gregg Morris, Karen Dietz
Marty Koenig's insight:

Story telling is becoming the #1 thing people and companies are doing. Marketing is King and telling a compelling, personal account is a talent very few people have. Slideware is not the story. YOU are the story. Learn it and apply it. Or het some help. 


Marty Koenig, Curating here: @Marty Koenig


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Richard Baxter's curator insight, November 15, 2013 4:21 AM

Less is more........engaging!

Bad Spoon's curator insight, November 18, 2013 12:57 AM

Un excellent exemple de l'impact du storytelling dans les présentations business

Gavin Keeble's curator insight, November 25, 2013 6:47 PM

At best, your PPT slides can only SUPPORT your message. The more refined or rarified your audiences get, the more refined or rarified your slide deck needs to get. They're 'paying' for your professional advice/opinion, not your PPT ability.

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12 Essential Negotiating Strategies For Consultants

12 Essential Negotiating Strategies For Consultants | Innovative Marketing and Crowdfunding | Scoop.it
The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books).When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain...
Marty Koenig's insight:

These are sooooper important for all consultants and business leaders. I have used these for years. 


I have found that when you go into a negotiation that you must find out "who besides yourself will have influence on your decision to purchase from me?"


You must also pretend that you don't need the sale. This is really hard to do, especially if you actually DO need to business. But your posture and positioning must ome across like "I would be happy to have your business but I have plenty of other work, so I don't NEED this deal."


Personally, I often say "I get to pick the clients I work with, and those that I pick, we will have a great relationship and get the most value from me."


That way you are positioned as unique and a scarce resource. You turn the tables around that YOU are on the top of the mountain and THEY are the ones tha have to climb the mountain to succeed in having a relationship with you. See the difference? 


It's all in the attitude and behavior you portray. Not cocky, not egotistical, but just realistic, professional and hightl desirable. 


Kinda sound like dating, no?


-Marty Koenig

CxO To Go

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Rescooped by Marty Koenig from brand influencers social media marketing
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.


Via Lori Wilk
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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book

Scooped by Marty Koenig
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"LinkedIn is 277% more effective at lead generation than Facebook or Twitter" (source: HubSpot)
No Kindle Needed. Just released: MARKET YOURSELF ON LINKEDIN: How To Use the GroupSync Method to Mak...

MARKET YOURSELF ON LINKEDIN: How To Use LinkedIn Marketing and the GroupSync Method to Make Your Consulting & Coaching Clients BEG You To Help Them - 7 Simple Steps by Marty Koenig.

Marty Koenig's insight:

New book just released.


You don't need a Kindle, just a Kindle Reader app for your IOS, Andriod, PC or MAC see the link inside the book.


Buy now: http://bit.ly/Market-Yourself-on-LinkedIn-Kindle 


Reviews:

"This is just absolutely great. Very informative."

" I highly recommend this."

"Wow!!!!! Much more than what I expected and a ridiculous bargain for the quality of information and great breakdown of how to generate leads on LinkedIn. Great job Marty!!!!!!"



Excerpts:


"It’s a fact. Consultants, advisors, coaches, solopreneurs, and small business owners often struggle to get enough sales leads. Are you one of them? I struggled too, but not anymore.

Getting profitable business leads from LinkedIn is easy if you use the 7 simple steps in this book. You will learn exactly how to use the GroupSyncTM Formula to get more leads than you know what to do with. I promise I won’t bore you with pages of babble all about me and my story before you get to the meat of the book. I just want you to read this quick book and get on with getting your leads. 

 

I cover one area of LinkedIn and teach you how to become an expert at it.

 

 

Be sure and get my special bonus: GroupSyncTM Tracking Tool. I’ve been told that alone is worth the price of the book.


"Marty Koenig has done an excellent job in laying out a program in 7 easy steps to maximize your exposure and expand your marketing abilities"  - Dennis Waller TOP 500 REVIEWER


"This is actually a workbook for you to go through and come out on the other side with a firm plan on how to use Linkedin to acquire qualified leads – lots of them." - Shmaya David



5.0 out of 5 stars "Practically a LinkedIn lead-acquisition workshop. Short and to the point."



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Marty Koenig's comment, November 11, 2013 10:30 PM
Oh, and one of the parts of GroupSync uses scoop.it!
Lori Wilk's curator insight, February 4, 11:32 AM

If business people do not pay attention to and learn how to market themselves using LinkedIn, they're missing the boat- and this boat is the mega Yacht, not a rowboat. Tips to improve my Linked In results are  appreciated, so thanks for writing this book, Marty. You should be a guest on my talk show Successipes soon since you've got some great recipes for entrepreneurial success using LinkedIn..

Nacho Vega's curator insight, May 7, 6:55 PM

Getting profitable #business leads from #LinkedIn is easy if you use the 7 simple steps in this #book