Innovative Marketing and Crowdfunding
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Innovative Marketing and Crowdfunding
In pursuit of the latest marketing strategies, social marketing, content marketing, information product marketing, author and book marketing, product development, story telling, website design, creating a compelling story, marketing technology and tools, building a tribe of loyal, raving fans, positioning and differentiating so your business can make more money. Add in my years of experience in CMO/Chief Marketing Officer roles, and we've got a popular topic. One realization of all this is launching and engaging in a top notch experience for the target audience, including crowdfunding campaigns. It's all marketing.
Curated by Marty Koenig
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Rescooped by Marty Koenig from Crowdfunding Startups
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The Crowdfunding Backlash: What Do You Owe Your Backers?

The Crowdfunding Backlash: What Do You Owe Your Backers? | Innovative Marketing and Crowdfunding | Scoop.it
Backers who supported Oculus Rift on Kickstarter are now angered that the company has sold to Facebook. What do crowdfunding projects owe their backers?

Oculus VR chief Palmer Luckey turned to Kickstarter to raise $2.4 million to create prototypes for the Oculus Rift headset. Billed as "the first truly immersive virtual reality headset for video games," the crowdfunding campaign attracted more than 9,500 backers. But now that the company has been sold to Facebook for more than $2 billion, some of the backers feel duped.

Countless backers of Oculus Rift vented their frustrations on the Oculus Rift Kickstarter. 

"I am saddened that the independent dream that was Oculus is now selling out to Facebook," wrote one of the project's backers. "Honestly, I feel that every single donor should get a "kickback/refund" from that $2 Billion (they'd still have plenty left over!) to put towards a Kickstarter project that isn't a masquerading golddigger. The whole idea of Kickstarter is to support people in making the world a better place through original ideas and technology, not selling out to corporate America. We already have enough politicians that do that - and you see how good that's worked out for the country. A shame and disappointment to everyone who backed Oculus; it's a damn shame."

It's reminiscent of what happened when Zach Braff's Kickstarter-funded "Wish I Was Here" sold big at Sundance and some of the film's backers complained that he had forgotten the little folks who helped the film get made.

To read the full article, click on the image or title.


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Via Marc Kneepkens
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Marc Kneepkens's curator insight, March 29, 2014 7:39 PM

It's nice to be part of a community, something big, something that makes a difference. You don't own it though by pledging a small amount of money.

Richard Platt's curator insight, June 22, 2014 9:02 AM

You don't own anything if you pledge $$,  so there does need to be some up front regulations for Crowdfunding before you actually invest

Scooped by Marty Koenig
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What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic)

What Makes a (Multi-)Million Dollar Kickstarter Project? (Infographic) | Innovative Marketing and Crowdfunding | Scoop.it

Star Citizen has just become the latest Kickstarter project to raise over a million dollars, more than doubling its original fundraising goal. Here's the characteristics of a winning campaign. 

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Marty Koenig's comment, November 10, 2012 12:08 PM
Thank you everyone for all the rescoops! This is a very interesting topic for sure.
Satroni-SEO's comment, November 11, 2012 12:06 AM
its a brilliant infographic Marty, in my schedule list for tomorrow! cheers!
Marty Koenig's comment, November 22, 2012 1:34 PM
Thanks for rescooping and tweeting this! This is amazing information.